Tag Archives: Sky Sports

Matchroom Boxing on the brink of finalising ‘nine figure’ DAZN deal

Matchroom Boxing is on the verge of inking a ‘record-breaking’ agreement with sports streaming service DAZN, which will replace Sky Sports as the company’s exclusive UK broadcast partner, according to reports. Following the announcement that Eddie Hearn will succeed his father Barry Hearn as Chairman of the Matchroom Sport brand upon his retirement, the promoter has struck a landmark rights …

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Nova88 names Joe Cole as sportsbook brand ambassador

Asian sportsbook Nova88 has named former England international Joe Cole as its new brand ambassador. Welcoming Cole as ambassador, Nova88 stated that the former Premier League star had the ‘perfect pedigree and experience to give his expert insight on domestic, European and international football’ through the collaboration. Nova88 will release a series of video content to mark the partnership, featuring …

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Premier League to air live games via broadcast partners until fans return

The Premier League has confirmed an extension to its agreement with respective broadcast partners to show the remainder of the 2020/21 season in the UK until supporters can safely return to stadiums. Primary rights holders Sky Sports and BT Sport will continue to show the majority of matches, whilst streaming platform Amazon and the BBC will carry additional games. “The Premier …

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Broadcasting of all Premier League fixtures to continue

As the third nationwide UK lockdown continues, the Premier League has made the decision to continue providing televised coverage of all matches. The announcement follows the earlier decision by Richard Masters, the league’s Chief Executive, to keep playing games behind closed doors for the remainder of the season. Spectators were able to return to stadiums in a limited capacity of …

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Sky Bet pulls Commentator Bingo market following Twitter backlash

Sky Bet terminated its novelty ‘Commentator Bingo’ betting market ahead of Sunday’s Premier League clash between Manchester United vs Liverpool after Twitter users highlighted a number of concerns.  The novelty market allowed punters to bet on the ‘exact words and phrases’ used by Sky Football matchday commentators Martin Tyler, Gary Neville and Jamie Carragher. Twitter users expressed their disbelief that …

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Dana Strong takes the lead as new Sky CEO

Comcast has named Dana Strong as the new CEO of Sky following the announcement that incumbent Jeremy Darroch is vacating the position. Strong’s most recent position was President of Consumer Services at Comcast, the American media giant which acquired Sky for £30.5 billion in 2018. In her new role she will report directly to the company’s CEO Brian L Roberts. …

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Coral highlights football’s social value with ‘Sunday League’ 

Coral has launched its new nationwide campaign ‘Sunday League’ celebrating Britain’s passion for football and its importance to all communities.     The campaign sees Coral continue its work with new creative advertising agency, Bartle Bogle Hegarty (BBH London) who at the start of 2020 took over the bookmaker’s account to refresh Coral’s brand image. Sunday League follows Coral’s ‘At the Races’ …

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PPV to stay says Premier League

The Premier League has announced it will be continuing with its current pay-per-view (PPV) arrangement, after meeting to discuss the controversial model yesterday. Four more matches at the same price of £14.95 have been agreed with broadcast partners Sky Sports and BT Sport for the weekend of 6 November, ahead of the international break. The London derby between West Ham and …

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