YouTube the world’s most popular video streaming website, is set to launch its digital TV subscription service ‘YouTube TV’, initially offering US viewers access to 40 premium broadcast channels for $35 per month. Speaking to US media, Susan Wojcicki CEO of YouTube stated that its TV service would ‘lean heavily on sports content’ with viewers able to watch broadcasts of ‘pro …
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Sponsorship Spotlight – Increased TV coverage and opportunities for betting partners in Rugby
As the Six Nations makes its return after a one-week break, we’ve put Rugby sponsorship into the spotlight on SBC News. A month on from Leicester Tigers signing LeoVegas as its ‘Official Betting and Gaming Partner’, we caught up with Chris Rose, Head of Brand for the 10-time English Champions, to discuss the lack of visibility for betting partners in …
Read More »Bildabet confirms Tony Gale ‘meet and greet’ at ICE 2017
Bildabet has confirmed that Tony Gale, a Sky Sports pundit and former Premier League footballer, will be doing a ‘meet and greet’ on the first day of this year’s ICE conference. Gale is an Advisor and Ambassador for Bildabet, who are using ICE 2017 to launch their small form factor betting product. The ‘meet and greet’ will kick off at 15:00 …
Read More »Coral aims for ‘high energy’ in latest UK advertising campaign
Coral will this week launch its new multi-million UK advertising campaign promoting its ‘extensive’ sports betting offers. The bookmaker aims to refresh its brand on TV and radio formats, by creating a ‘high-energy and action-packed campaign’. The campaign created by marketing agency Big Al’s Creative Emporium and features the voice of Peaky Blinders star Joe Cole, and will replace Coral’s …
Read More »Betfred’s Robert Mabbett wins Betting Shop Manager of the Year
Robert Mabbett, 37, has been confirmed as Betfred’s first ever winner in the SIS/Racing Post Betting Shop Manager of the Year. Mabbett, the North-East champion for his work in Brough, East Yorkshire, was declared the overall winner amongst the eight regional champions picked from an entry list involving high achievers from betting offices all over Britain and Ireland. Fred Done, …
Read More »Ten reasons why you should attend the SBC Awards 2016
The SBC Awards 2016 on Wednesday 7th December will round off a landmark year for the sports betting and gaming industry. Here’s ten reasons why you don’t want to miss out! 1. Get in the festive spirit The ceremony falls at the perfect time for you to bring your colleagues and partners along for an early Christmas party. At SBC, …
Read More »Rachel Riley hosts Sky Betting & Gaming Gala Ball for Teenage Cancer Trust
Rachel Riley hosted Sky Betting and Gaming’s first annual Gala Ball celebrating a year of fundraising in aid of Teenage Cancer Trust. The Countdown star and Sky Sports’ Friday Night Football presenter announced that Sky Betting and Gaming has already exceeded its original fundraising target of £20,000. Hundreds of employees at the company have contributed to this figure, participating in …
Read More »Bet365 to defend title as SBC Awards shortlists announced
The SBC Awards shortlist is finally ready, and the sports betting industry is one step closer to recognising the very best companies in 2016. Bet365 will defend its ‘Bookmaker of the Year’ prize at the SBC Awards 2016, after being shortlisted alongside Sky Betting and Gaming, Unibet, 10Bet and Pinnacle. The Stoke-based bookmaker is also in the running for the …
Read More »Betfred to become Super League sponsor in 50th year of trading
Betfred has been confirmed as the new official Super League title partner in a three-year deal which starts in 2017, Betfred’s 50th year of trading. Until 2019, Rugby League’s elite UK club competition will be known as the Betfred Super League. Alongside the naming rights, the company will be showcased at grounds across the country in front of more than …
Read More »Betting & Broadcast stakeholders hit back at UK government advertising review
Betting industry stakeholders have criticised the UK government with regards to its planned review of gambling advertising standards, which may see the introduction of a blanket ban on operator advertisements’ before the 9 pm watershed. Last Friday, the UK betting industry was rocked by the confirmation that the Conservative government would attach a review of UK gambling advertising practices to …
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