Tag Archives: Sky Sports

Lee Richardson – Gaming Economics: Big events, tiny audiences….how sports fans, bettors and bookmakers all lose out!

Lee Richardson MD of Gaming Economics, tells sports betting industry stakeholders why they should be concerned by the declining TV audience figures of major sporting events. With a proliferated TV schedule and changing viewer habits, will sporting events ever gain the broadcasts figures and viewer engagements of years gone by?  Despite one of the most fascinating final-day championship golf duels in …

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bet365 nets Sky Sports’ Monday & Friday Night Premier League sponsorships

Sky Sports has confirmed bet365 as its official sponsor of Monday and Friday Night English Premier League football matches. The Stoke-based bookmaker becomes a Sky Sports official EPL broadcast partner alongside Japanese car manufacturer Nissan, who will be the main sponsor of Saturday and Sunday matches. The sponsorship deal negotiated by Drummond Central and Republic of Media on behalf of …

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Tom Seymour – Durham CCC – Working with a Winner

Tom Seymour is the Commercial Director at Durham County Cricket Club (CCC), a former home for many greats of the sport including Mike Hussey, Kumar Sangakkara, Shivnarine Chanderpaul and Shoaib Akhtar. Current stars include England internationals Ben Stokes and Mark Wood. Just last week, the club announced that they had made a deal with Winner Sports to become its official betting …

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BAGS greyhound streaming boosts racing’s funds by £750,000

Bookmakers are to add three quarters of a million pounds into the coffers of greyhound racing after the successful launch of a new streaming service six months ago. BAGS, the Bookmakers’ Afternoon Greyhound Service which organises greyhound fixtures to be televised in betting shops,  has announced that it has raised almost £750,000 additional funds for the greyhound racing industry via …

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Unibet secures American Sports Podcast sponsorship

Online Bookmakers Unibet have agreed to sponsor the popular ‘Americarnage’ American Sports Podcast, launching in time for America’s biggest sporting event of the year: Super Bowl 50. The sports podcast at americanage.co.uk, which boasts over 200 episodes and a highly loyal audience of fans, is anchored by notable broadcasters Nat Coombs and Mike Carlson, both recognisable faces from American sports shows …

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UK bookmakers expect £50 million William Hill Darts Championship

As the William Hill PDC World Darts Championship (WDC) kicks off today at London’s Alexandra Palace (17 December – 3 January), UK bookmakers are gearing up for an extra busy Christmas period with a record £50 million expected to be wagered on the tournament. PDC event organisers announced that a record 66,000 WDC tickets had been sold for this year’s …

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Lee Richardson – Gaming Economics: EPL 2015/16 – BT Sport vs Sky Sports…Two Tribes Go To War

When the new English Premier League (EPL) season kicked off two weeks ago, many UK football fans were already aware of more than just the impending on-field battles. Both BT Sport and Sky Sports have recently launched high-profile, and expensive, advertising campaigns – employing TV, radio, outdoor and social media — designed to win new subscribers. YouGov’s BrandIndex (see below)– a …

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Betfred launches new campaign across sporting portfolio

Bookmaker Betfred has launched a new TV advertising campaign covering a range of sporting events and featuring owner Fred Done. Seven new commercials have been produced and they feature nine different sports. The adverts were shot on location at Haydock Park Racecourse, Old Trafford Cricket Ground, Nottingham Greyhound Stadium, Widnes Vikings’ stadium and Liverpool Olympia. Betfred’s Head of Marketing Gemma …

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