Tag Archives: Sky Sports

DCMS allows Premier League to settle UK broadcast rights unchallenged

DCMS will allow the Premier League to renew its current broadcast agreements, without the mandatory requirement of undertaking a tender process for rights. The decision has been granted by DCMS to guarantee that funding remains consistent across all levels of the football pyramid, as the Premier League serves as the main benefactor of youth development, grassroots football academy and community …

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Betway grants derby assets to BGC for highest exposure of ‘Take Time to Think’

The Betting and Gaming Council (BGC) aims for the highest Premier League exposure of its new ‘Take Time to Think’ campaign, promoting safer gambling tools and responsible conduct.    This Sunday, the campaign has been granted Betway’s entire London Stadium sponsorship assets as Premier League partner West Ham United plays its fierce London derby against Tottenham Hotspur. UK gambling’s new headline …

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Bet365 revealed as official betting partner of Boxxer

Bet365 has signed an agreement to become the official betting partner of promotional company, Boxxer, along with Sky Sports boxing. In an attempt to ‘deepen’ fans’ understanding of the events and fighters, the collaboration also named bet365 as Boxxer’s official odds partner meaning the betting platform will be integrated across all social and digital content. Ben Shalom, Boxxer’s founder and …

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LiveScore makes TV commercial debut featuring Ronaldo

LiveScore has launched its first television commercial (TVC), ‘More Than A Score’, featuring Juventus and Portugal national team striker Cristiano Ronaldo. Broadcasting the advert throughout the 2021/22 season, LiveScore intends to reach over 75% of UK football fans and more than 95% of ‘serious’ supporters, with the commercial featuring in premium spots including centre breaks with additional support from OOH …

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Serie A secures UK coverage with BT Sport deal

Italy’s Serie A will be covered on BT Sport in the UK, following a deal between the league and the subscription-broadcaster. The three-season contract will see BT Sport conduct live broadcasts of all Italian top-flight matches until 2024, beginning on 21 August. Every match will be broadcast on the opening round of fixtures, whilst at least five live games shown …

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Sky Sports nets exclusive UK and Ireland Bundesliga rights

Sky Sports has enhanced its broadcasting portfolio of major international tournaments, signing an exclusive four-year contract with the German Bundesliga. Announced on the company’s website, the agreement will see Sky provide live coverage of ‘the premium fixture of each weekend’ every Saturday on Sky Sports Football at 5.30pm, whilst additional coverage will feature Sky Sports linear and digital verticals, including …

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Big Step extends call for gambling ad ban to England semi-final

The Big Step campaign has written to ITV bosses ahead of the UEFA 2020 European Championship semi-final clash between England and Denmark, calling for no gambling advertising to be shown. Citing the fact that it is estimated that over 20 million people across the UK watch the England national team, including many children, the campaign – an initiative of the …

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BoyleSports recruits Natalie Sawyer as media lead for Euro 2020

Sports broadcaster and journalist Natalie Sawyer has joined Irish bookmaker BoyleSports as a brand ambassador ahead of this summer’s 2020 UEFA European Championships. In her new role, the former Sky Sports host will provide video content featuring previews and reaction throughout the tournament across BoyleSports’ social media channels and on the BoyleSports blog. She joins former England and Liverpool captain …

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ITV: Euro 2020 gambling advertising ‘will be significantly reduced’

ITV has responded to the calls from Scottish National Party (SNP) MP Ronnie Cowan to suspend gambling advertising during the upcoming 2020 UEFA European Championships. During the 2018 FIFA World Cup, the free-to-air terrestrial broadcaster ran 172 betting-related ads throughout its coverage, whilst over £2.3 billion was wagered in the UK on the tournament. In its statement, ITV detailed: “The …

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