Tag Archives: Sky Sports

Coral highlights football’s social value with ‘Sunday League’ 

Coral has launched its new nationwide campaign ‘Sunday League’ celebrating Britain’s passion for football and its importance to all communities.     The campaign sees Coral continue its work with new creative advertising agency, Bartle Bogle Hegarty (BBH London) who at the start of 2020 took over the bookmaker’s account to refresh Coral’s brand image. Sunday League follows Coral’s ‘At the Races’ …

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PPV to stay says Premier League

The Premier League has announced it will be continuing with its current pay-per-view (PPV) arrangement, after meeting to discuss the controversial model yesterday. Four more matches at the same price of £14.95 have been agreed with broadcast partners Sky Sports and BT Sport for the weekend of 6 November, ahead of the international break. The London derby between West Ham and …

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Sky Sports Racing backs BHA’s ‘Step on Track’ careers programme 

The British Horseracing Authority (BHA) has partnered with Sky Sports Racing to launch its new ‘Step on Track’ education and careers programme.  Targeting 16-to-19-year-olds over the course of half-term (26-30 October), Sky Sports Racing will host a series of Zoom sessions involving prominent racing figures discussing their careers, education and personal journeys within horseracing. ‘Step on Track’ is the newest …

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Sky Sports tackles social media abuse with new measures

Sky Sports has upped its commitment to tackling online abuse and hate across its platforms after rolling out a series of new measures across its digital and social sites. Currently, more than 40 million users engage on Sky Sports’ channels on digital and social media platforms which the broadcaster stated has ‘seen a spike in hateful comments on the basis …

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Bet Regret focuses on betting self-awareness for new football season  

GambleAware has announced the launch of ‘phase two’ of its flagship ‘Bet Regret’ campaign ahead of this weekend’s start of the Premier League 2020/2021 season. Promoted nationwide, GambleAware’s latest campaign carries the tagline ‘tap-out to avoid Bet Regret’, urging audiences to pause and reconsider before they place an impulsive bet. Measuring the impact of its Bet Regret series on UK …

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Premier League looks to broadcast every behind-closed-door fixture

All behind-closed-door Premier League matches are set to be broadcast following the FA’s confirmation that the traditional Saturday 3pm TV blackout will be lifted for the start of the 2020/21 campaign. Due to this announcement, all top flight games can be negotiated to broadcasters to be aired live until crowds start to come back to stadiums. The top-tier ban will …

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EFL announces that all non-Sky Sports fixtures will be available to stream

The EFL has announced that following a deal with Sky Sports it will implement a flexible framework to ensure that fans of all the body’s divisions are able to broadcast or stream every fixture whilst football remains without crowds. Along with Sky Sports showing 130 live EFL league matches throughout the 2020/21 season, all fixtures not aired live by the …

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Sky Sports grows American football offering with NFL channel

Sky Sports has enhanced its American football content after securing a new five-year partnership with the NFL. Under the agreement, the broadcaster will launch Sky Sports NFL, a dedicated channel to the competition, which will provide a minimum of five live games each week of the campaign. Stephen van Rooyen, Chief Executive Officer, Sky UK & Europe, commented: “We are …

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Premier League eyes 17 June resumption

The English Premier League is due to make its return after clubs agreed on measures to resume play from 17 June. Following a three-month suspension due to the global pandemic, clubs agreed to resume the season with added safety measures to be put in place beforehand. Premier League Chief Executive Richard Masters commented: “Today we have provisionally agreed to resume …

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OptaJoe and the search for the perfect sports insight

OptaJoe

Ahead of his attendance at the Stats Perform booth (C3) at the SBC Digital Summit (today and Thursday), we sat down with Duncan Alexander from the Stats Perform sports data team. Alexander explained how he and his fellow statisticians support marketing and content teams, as well as more on his search for the perfect sports insight and the new Opta …

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