Demonstrating its commitment to North American racing, Sky Sports Racing has secured two multi-year partnerships with New York Racing Association (NYRA) and Woodbine Entertainment Group. The two new agreements will see the broadcaster acquire the exclusive UK and Ireland broadcast rights for all races from Woodbine, Saratoga, Aqueduct and Belmont Park Racecourses Matthew Imi, Chief Executive of At The Races, …
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Sky Sports Racing secures broadcast agreement with Keeneland
Kentucky-based Keeneland Association has secured a new multi-year agreement with Sky Sports Racing which will give the broadcaster exclusive rights to broadcast Keeneland racing and sales to UK and Irish viewers. The agreement, which will begin at the start of Keeneland’s Fall Meet in October, will include race-day coverage as well as exclusive content and commentary provided by Keeneland Paddock …
Read More »Betfair agrees race sponsorship deal with Newcastle Racecourse
Betfair has been named as the official sponsor for both the Northumberland Plate Festival and Fighting Fifth Hurdle after signing a new deal with Newcastle Racecourse and the Arena Racing Company (ARC). Listed as the feature race, the Betfair Exchange Northumberland Plate is due to be broadcast live across ITV 1 and Sky Sports Racing. Other feature races run across …
Read More »Marathonbet named as sponsor for Windsor’s Summer Sprint Series
Marathonbet has penned a new deal with Arena Racing Company (ARC) and Royal Windsor Racecourse which will see the operator named as the principal sponsors of the Summer Sprint Series at the Berkshire racecourse. The Sprint Series is set to be held over the course of 10 famous Monday Night fixtures at Royal Windsor, with the £75,000 Final taking place …
Read More »Matthew Imi: Sky Racing – The first month and adapting to industry challenges
On 1 January of this year, Sky UK launched its new channel, Sky Racing , which took Sky’s dedicated sports channel tally up to 11, has been broadcasting race fixtures from both the UK and around the world. It has been headed by the long term At the Races chief executive, Matthew Imi. SBC caught up with Imi to discuss how Sky …
Read More »Year in Review: Racing’s broadcasting rejuvenation
Racing has once again seen a variety of changes throughout 2018, with new partnerships being forged as well as betting operators offering to showcase more fixtures across a wider range of race meetings. 2018 saw Sports Information Services (SIS) unveil a partnership with Unibet, which allowed it to deliver horse racing and greyhound racing’s live pictures and data from domestic and …
Read More »At the Races pens exclusive Hong Kong racing rights deal
At The Races (ATR) and Sky Sports Racing are to be the new exclusive, non-terrestrial, broadcast home of Hong Kong racing in the United Kingdom and Ireland until July 2022, it has been revealed today. Revealed by ATR and The Hong Kong Jockey Club (HKJC), who have overseen racing in the territory since 1984, it’s to see a record £120m …
Read More »Sky Sports to be exclusive home of French Racing
Sky Sports Racing has been revealed as the UK and Ireland’s exclusive pay TV broadcast home of French racing, on a three year deal from January 1 of next year, PMU and At The Races have announced. Furthermore, At The Races is to also become the PMU’s online video streaming provider within both regions, with a full service of over …
Read More »Sky Sports Racing extends US Triple Crown commitments
Sky Sports Racing has moved to extend its broadcasting rights with US horseracing, after signing a new multi-year deal with NBCUniversal. Holding exclusive rights to the Kentucky Derby, “the oldest continuously held major sporting event in North America,” which will air live in the UK and Ireland, a separate long term deal has also been extended. This sees Sky Sports …
Read More »ARC partners with RaceTech for HD horseracing coverage
The Arena Racing Company (ARC) has appointed RaceTech to provide its outside broadcast facilities, in a move which will see the new service coincide with the launch of Sky Sports Racing. Appointing the company to provide High Definition (HD) coverage of all horseracing fixtures from 1 January 2019, ARC also details that HD images are to be broadcast to independent …
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