Taking a significant step in its media strategy and plans for growth for UK greyhound racing, Premier Greyhound Racing (PGR) has signed a deal with Sky Sports. The broadcasting partnership will begin on 1 January 2024 and will see Sky’s sports broadcasting arm launch a red button service to showcase live racing, complimenting daily TV coverage on Sky Sports Racing. …
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The $3m Pegasus World Cup presented by Baccarat (G1) will be broadcast in over 135 territories through a partnership with HBA Media. Legendary jockey Frankie Dettori will participate in the event, which marks the beginning of his international ‘swansong’ before his retirement at the end of the year. Featuring music performances from OneRepublic and Kygo, this year’s Pegasus event will …
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William Hill has been named official betting partner of the Racing League for the second year in a row, sponsoring the 2022 edition of the tournament. Launched last July, the Racing League is the first horse racing event in the UK to follow a league format, featuring teams of horses, jockeys and trainers representing seven regions of Great Britain and …
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HBA Media has renewed its distribution rights to the Breeders’ Cup World Championships on a multi-year basis. Covering the 2022, 2023 and 2024 events, the renewal of HBA’s contract with the fixture marks the 10th year of the partnership and covers exclusive linear and digital distribution. The upcoming 2022 edition of the tournament will take place from 4-5 November at …
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William Hill has secured a boost for its sports-focused marketing and branding strategy, partnering with Sky Sports News. According to a LinkedIn post from company UK Managing Director Alexis Zambolou, the deal will see William Hill sponsor Sky’s sports news broadcasts for the next football season. The deal marks William Hill’s first sponsorship arrangement since officially becoming a subsidiary of …
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The English Football League (EFL) has entered into an agreement with ITV, granting the free-to-air (FTA) network the broadcasting rights to its highlights clips. Under the terms of the two-season partnership, ITV will show highlights from the Sky Bet Championship, Sky Bet League One, Sky Bet League Two, League Cup and EFL Trophy. A round-up of daily EFL highlights will …
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Arena Racing Company (ARC) has announced that ITV Racing will serve as the dual broadcaster of the Racing League, alongside Sky Sports Racing. Launched in 2021, the Racing League is the £2 million team racing competition of ARC that is held over six Thursday evening fixtures across the UK’s leading racetracks. The 2022 Racing League will commence on 4 August …
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The Arena Racing Company (ARC) has made a number of changes to the format of the All-Weather Championship, including adding MansionBet and Coral to its portfolio of partners. In preparation for the ninth season of the championship, the two operators will join longstanding partner Betway as sponsors of races throughout the campaign. Coral will sponsor the Fillies & Mares and …
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Total Performance Data (TPD) will trial its in-running graphics on-course visualisation solution at this Saturday’s ‘QIPCO British Champions Day’ hosted at Ascot (16 October). Spectators of European racing’s most valuable raceday will be amongst the first to see TPD’s in-running graphics visualisation, which follows successful trials by Sky Sports Racing during its broadcast of the William Hill Racing League. The …
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Sky Sports Racing’s coverage of the upcoming inaugural Racing League will be fronted by a ‘stellar’ line-up of on-screen talent. An anchor team of Alex Hammond, Josh Apiafi and Leonna Mayor will be joined by special guest presenters to provide ‘unique insight’ including David Lloyd, Michael Holding and Rosie Tapner. The brand new Racing League – which will be broadcast …
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