Ahead of the start of a new Premier League season, Sky Betting & Gaming (SB&G) is bolstering its fantasy sports provisions by partnering with mobile games developer Dribble. The partnership will see Dribble DFS games promoted under the Sky Bet brand. The partnership will see SB&G integrate Dribble’s unique DFS games portfolio which focuses on introducing casual sports fans to …
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Sky Betting & Gaming has renewed its partnership with Playtech by agreeing a multi-product deal which extends across Playtech’s dedicated Live Casino environment. The long-standing partnership has facilitated year-on-year growth within gaming, live and bingo verticals at Sky Bet, who recently picked up an inaugural award recognising marketing excellence and innovation across the Playtech Casino network of global licensees. For example, …
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Matthew Glazier of bookies.com looks ahead to next summer’s World Cup extravaganza in Russia, which promises to be typically record-breaking. Aside from an Under-21 European Championship and the glorified group of friendly matches that comprised the Confederations Cup, there wasn’t a lot of football played during the summer of 2017, although at least the latter tournament whetted the appetite for …
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Independent online gambling group Sky Betting & Gaming (SB&G) has confirmed the appointment of London agency Who Wot Why as its new lead creative for its Sky Bet UK brand. The London agency wins the £ multi-million account following a reported three-way pitch to replace former incumbent Mcgarry Bowen. UK media new sources report that Sky Bet marketing is seeking …
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Leeds-based operator Sky Bet has signed a three-year deal to become an Official Betting & Gaming Partner for Yorkshire Country Cricket Club (CCC). The deal is set to build greater awareness of Sky Bet’s growing range of online and mobile betting services through engagement with the club’s supporter base and stakeholders. Sky Bet, which holds a 4/5 performance rating on …
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Sky Betting & Gaming (SB&G) has confirmed that Sky Bet Italia Managing Director Giovanna D’Esposito has departed from the operator following a reorganisation of the firm’s international business divisions. An Italian betting industry veteran, D’Esposito had joined SB&G in 2015 acting as Sky Bet Italia’s first MD. D’Esposito who joined from market competitor Paddy Power Italy was tasked with leading …
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The trading operation of a betting company is the heartbeat of the operation – at least for now. Marketing has long been eating into its functions, although the emergence of the live betting phenomenon means that the pendulum has swung back the way of trading teams. But for how long? Betting on Football 2017 (3-5 May) will deliver a comprehensive …
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Analysis by Catchpoint has suggested that major UK online bookmakers ‘failed to deliver on web performance and digital experience’ at this year’s Grand National. The digital performance intelligence firm monitored the performance of top UK betting sites including bet365, Sky Bet, Ladbrokes and Paddy Power in the run-up to and on the day of the big race. Gamebookers trailed the field, …
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Sky Betting & Gaming (SB&G) has selected FTSE-listed payment provider Worldpay to be its lead payment system, as the firm seeks to optimise its player experience and engagement throughout its digital verticals. Following a review of industry payment providers and their capabilities, SB&G development has chosen Worldpay to lead payment processing as the bookmaker seeks to create an optimal ‘seamless’ …
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Sky Bet, the title sponsor of the English Football League (EFL), are sponsoring extra buses and coaches for Brighton & Hove Albion fans for the postponed fixture against Cardiff City. The original match day was due to be played on 30th December but it was rescheduled for 24th January after being postponed due to heavy fog. But with the new date affected …
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