Tag Archives: Sky Bet

SBC Events breaks attendance records with second Betting on Sports

Betting on Sports

A record number of delegates, exhibitors and top-level industry speakers attended the second edition of the Betting on Sports conference, held from 12-15 September at the Olympia Conference Centre in London. There were more than 1,300 registrations, a 100% increase on the number for the inaugural edition of the event and a 30% increase on attendance from this year’s biggest …

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#boscon2017: Sky Bet CEO Richard Flint suggests ASA rulings were ‘last straw’

SBC News #boscon2017: Sky Bet CEO Richard Flint suggests ASA rulings were ‘last straw’

Speaking at last week’s Betting on Sports 2017,  Sky Betting & Gaming CEO Richard Flint said that his company “had to act” after recent rulings by the UK Advertising Standards Authority (ASA). The rulings, which led to Sky Bet closing its affiliate hub, deemed that an affiliate partner of the operator had used dubious adverts which promoted the idea that ‘gambling …

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Exploring the possibility of affiliate licensing at #boscon2017

SBC News Exploring the possibility of affiliate licensing at #boscon2017

The future of affiliates has drawn a great deal of attention from the gambling industry in recent weeks, it’s something that caused Sky Bet CEO Richard Flint to question ‘how the system could carry on?’  With a whole host of industry experts discussing what the future holds for affiliates at the Betting on Sports 2017 conference, an idea that was consistently …

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Peak Performance…Sky Betting & Gaming migrates Sky Bet Engine to Amazon Web Services

SBC News Peak Performance...Sky Betting & Gaming migrates Sky Bet Engine to Amazon Web Services

Seeking to gain improved all-around scalability combined with peak operating performance, Sky Betting & Gaming (SB&G) has informed that it has migrated its Sky Bet trading engine onto Amazon Web Services (AWS) cloud computing systems. Having recently built new trading and pricing provisions/components for SkyBet.com, SB&G’s in-house development and engineering teams had trialled Amazon serverless computing modules. By migrating its …

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Sky Bet’s Affiliate Hub closure due to ‘increasingly tough enforcement stances’

Affiliate updates

Sky Bet’s decision to close its affiliate hub has been the hot topic of the week in online betting and gaming and it’s one which will get great scrutiny at next week’s Betting on Sports Conference. The closure of Sky’s affiliate programme has the potential to send ripples throughout the industry on several levels, which is why the issue will …

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SBTech to power Sky Bet Deutschland launch

SBC News SBTech to power Sky Bet Deutschland launch

Independent online gambling operator Sky Betting & Gaming (SB&G) has informed that industry software and systems supplier SBTech will service its sports betting platform provisions for its German market launch. Updating stakeholders, SBTech has informed that it will provide SB&G’s full operational provisions for its Sky Bet Deutschland brand. Agreed platform provisions will include trading and risk management systems, bonusing …

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Sky Bet’s away day initiative continues to reward football league fans

SBC News Sky Bet's away day initiative continues to reward football league fans

Sky Bet has continued its away day initiative by promising to treat the committed Bristol Rovers fans who are making the 215-mile trip to Bradford, to a free breakfast before Saturday’s game. As part of the initiative aimed at rewarding the dedication of travelling fans, Sky Bet previously offered every single Derby fan who travelled to watch their teams draw …

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More than 120 operators confirmed for Betting on Sports 2017

Operators - #boscon2017

More than 120 operators, 75 top level affiliates and 80 suppliers will be joined by some of the biggest sports organisations in Europe at this year’s Betting on Sports conference, held from 12-15 September. Among the 120 operators at #boscon2017 will be the recently merged Paddy Power Betfair, a premium sponsor of the event, and Ladbrokes Coral, which will be …

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