Tag Archives: Sky Bet

Sky Bet covers Carlisle united fans longest away day

Football League title sponsor Sky Bet covered Carlisle United fans tickets and travel for the 779 mile round trip to Plymouth Argyles Home Park stadium, the gruelling journey dubbed the UK longest away day The generous bookmaker paid for the 79 fans who made the  journey setting off at 10 am on Tuesday and returning to Carlisle at 5 am …

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Scott Longley – The dangers to innovation from consolidation and how to avoid it

Editorial consultant Scott Longley investigates how innovation is in danger of being left behind in the latest corporate reorganisation. In the fog of war generated by the current spate of sectoral M&A manoeuvrings, the debate about whether online gambling is genuinely engaging its customers is in danger of getting lost in the tumult. Like worrying about the design of the …

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Sky Bet launches new ‘Betting Better’ campaign with mcgarrybowen

Sky Bet has announced the launch of its new betting campaign  “It’s Betting, Better” for the 2015/2016 Premier League football season. The campaign, created by mcgarrybowen, will launch on TV with a series of spots promoting the latest features and offers under the theme of ‘It’s Betting, Better’.  The campaign’s initial focus is on football with Cash Out, In Play, Price …

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Sky nets £600 million in sale of Sky Bet to CVC Capital

Sky Media (Sky) former owners of Sky Betting and Gaming (Sky Bet) has revealed that it earnt £620 (€885 million) from the sale of the online sports betting and igaming operator to private equity investor CVC Capital (first announced December 2014). The deal which was finalised on 19 March 2015, saw Sky sell an 80% controlling stake in Sky Bet …

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Sky Bet auction raises £47000 for Rett Syndrome charity

Football fans from across the country have helped Sky Bet to raise £47,748 for  neurological disorder charity Reverse Rett, following a month-long auction featuring over 700 items of signed memorabilia from every club in the Sky Bet Football League. The Sky Bet Auction invited fans from across the country to bid on a piece of their club’s history from the 2013/14 …

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BT Sport happy to talk to potential interactive betting partners

BT Sport’s Delia Bushell has said that the broadcaster would be willing to partner with any interested bookmaker wanting to offer interactive betting to viewers. Speaking at yesterday’s launch of the new BT Sport channels, Bushell revealed that the firm had not made any firm plans for offering gambling, but was prepared to look into the possibilities. Bushell, managing director …

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Sky Bet hires Adam Smith as Head of Corporate Communications

Sky Betting and Gaming (Sky Bet) has confirmed the hire of Paddy Power Head of External Affairs Adam Smith, as the operators new Head of Corporate Communications. Smith is set to join the Sky Bet team in July, and will lead the operators corporate communication strategy and the company’s relationships with political, regulatory and media stakeholders. Smith who joins from …

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UK bookmakers revise odds on EU referendum

Following this May’s outright UK General Election win by the Conservative Party, UK political debate and commentary has shifted to the nation’s referendum on European Union (EU) membership. Since gaining his re-election Prime Minister David Cameron has made the EU referendum top of the Conservative agenda. The referendum was a key objective of the Conservatives 2015 General Election campaign, however …

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Sky Bet’s Sebastian Butterworth – The National is ‘a really high pressured day’

Sebastian Butterworth, Head of Horse Racing Trading at Sky Bet, talks about the bookmaker’s preparations for one of the biggest betting days of the year. What goes on in the Sky Bet Head Office on the day of the Grand National? On the morning of the National the traders will get in at about 7am. The prices for Aintree will …

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Bet365 named as best bookmaker by bettingexpert.com

Bet365 has been named as the best bookmaker of 2014 after super affiliate bettingexpert analysed over a quarter of a million tips from its English language members. Rather than use the criteria of which bookmaker offers most markets, the best promotions or ease of use, bettingexpert has calculated its decision using which bookmaker offers the best odds most often. When …

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