Tag Archives: Sky Bet

Responsible gambling the focus in new five year Sky Bet and EFL deal

Sky Bet has announced a new five-year headline sponsorship deal with the English Football League (EFL), strengthening its responsible gambling strategy in the process. The deal, which will run until the culmination of the 2023/24 season, will represent a 20% year on year increase from 2019/20 on the current deal. Richard Flint, CEO of Sky Betting and Gaming, said: “We’re …

Read More »

Sky Bet raises £6,000 for Give A Duck charity

As part of an 8-hour company Charity Hack Day “Hack 4 Quacks,” Sky Betting & Gaming techies raised over £6,000 for Leeds-based charity Give a Duck this week.  The event utilised employees’ tech, coding and bug hunting skills to help unearth security flaws across several key company systems, with cash awards for the severity of the bug. Furthermore, uncovering security flaws …

Read More »

International expansion on the horizon for Yorkshire powerhouse Sky Betting & Gaming

Filing its 2016/17 corporate accounts, Sky Betting & Gaming (SB&G) has detailed a ‘landmark year’ for its operations as group revenues surpassed the + £500 million revenue mark (FY 2015/16: 380 million). The Leeds-based operator claims to be the fastest growing online gambling firm, having increased its customer base to 2.6 million (2015/16: 1.9 million). Closing its 2016/17 year-end accounts, …

Read More »

Heavyweight Sport launches content production arm

Copyright: dogfella / 123RF Stock Photo

Heavyweight Sport, one of the shortlisted companies in the Marketing Agency of the Year category for this year’s SBC Awards, has launched a new content production division. ‘Pound-For-Pound’ is to be operated as an in house creative studio, with a particular focus to be placed upon digital content and video production. The new division is to be headed up by …

Read More »

Reaching new audiences: “Alexa, Enable Soccer Saturday Super 6”

Alexa - Copyright: karneg / 123RF Stock Photo

Daily flash briefings for Sky Bet’s Super 6, including latest predictions from Jeff Stelling and Paul Merson, are now available through Alexa. Players of the free-to-play online game will also be able to access a host of popular content from Sky Games and the top weekend football show through Amazon Echo and Echo Dot. The service can be enabled via …

Read More »

Industry big hitters make the shortlists for SBC Awards 2017

SBC Awards - shortlists

Bet365 is facing fierce competition to retain its Bookmaker of the Year title at this year’s SBC Awards, after the shortlists were announced for the sports betting industry’s annual end of year celebration. Vying with the Stoke-based bookmaker for the ceremony’s key award on Tuesday 5 December will be Sky Bet, William Hill, Unibet, Pinnacle, Betsafe, BetVictor and 10bet. Meanwhile the …

Read More »

Betting hots up in race for Scottish football’s top job

VSoftCo - Copyright: ohmega1982 / 123RF Stock Photo

Gordon Strachan has inevitably been relieved of his duties as Scotland manager following the disappointing 2-2 draw with Slovenia in Ljubljana five days ago. That result ended any hopes of a second placed finish in Group F and a playoff berth, with the 2018 Russia World Cup now a mere pipe dream, one that will mark twenty years since the …

Read More »

Tickets on sale for the betting industry’s end of year celebration

tickets - SBC Awards

Single tickets and part tables are now available for booking ahead of this year’s new look SBC Awards, which takes place on Tuesday 5 December in central London. More than 500 people will be at The Artillery Garden at the HAC, a stunning UK capital city venue, for the presentation of the 17 Supplier awards and 11 Operator/Affiliate awards. Guests …

Read More »

Liam Durkin – Sky Bet – NFL’s UK betting popularity and how it can be utilised further

Ten years ago the National Football League (NFL) crossed the Atlantic to stage its first competitive game outside the Americas, with the New York Giants running out 13-10 winners over the Miami Dolphins.   What started out as a one game per year ‘International Series’ though quickly began to grow, seeing more games and venues being added.  This year London …

Read More »

Biggest ever Betting on Sports gets 96.7% seal of approval

Betting on Sports

SBC Events has expressed its delight at the feedback from Betting on Sports, after 96.7% of visitors to the conference said they would recommend it to a colleague. A post event survey, sent to the 1,300 registered #boscon2017 delegates, also found that 94% rated the networking opportunities at the event as ‘Very Good’ or ‘Excellent’. This included praise for the …

Read More »