Tag Archives: Sky Bet

How Swish Analytics is boosting Sky Bet’s player engagement with top US sports

Swish Analytics

Swish Analytics, a leading US-based data and odds provider, has continued its partnership with UK gambling operator Sky Bet to drive expansion of the Request-A-Bet offering across the top four sports leagues in the US – the NBA, NFL, MLB and NHL.   Swish’s Pre-built Accumulators and Bet Request products have allowed Sky Bet to exponentially expand its Request-A-Bet offerings and …

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bet365 heads betslip leaderboard in Oddschecker Cheltenham report

Oddschecker has released its report of betting trends during the 2021 Cheltenham Festival, revealing positive results for numerous operators with bet365 heading the betslip leaderboard. The Stoke-on-Trent based online bookmaker accumulated the largest share of betslip clicks on the odds comparison website throughout the four-day festival at 19.4%, whilst Flutter Entertainment’s Sky Bet and Paddy Power finished second and third …

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EFL Chairman takes stance against betting sponsorship ban

Chairman of the English Football League (EFL), Rick Parry, has spoken out against a ban on sports betting sponsorship arrangements, citing financial concerns for lower league teams. Speaking to the Financial Times (FT), Parry remarked that a betting sponsorship ban would be ‘catastrophic’ for smaller football clubs ‘in the wake of the pandemic’. Parry’s comments come two months after it …

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Betting brands set for 2021 Cheltenham sponsorship boost

Betting brands sponsoring this year’s Cheltenham Festival are set to benefit from increased exposure, with the event forecast to pull in its biggest viewing audience in 10 years due to the coronavirus pandemic, according to figures compiled by Nielsen Sports. The sports measurement and analytics firm also estimated that over £500 million is expected to be wagered on races during …

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Sky Bet produces ITV Daryl Jacob jockey documentary

Sky Bet has announced the production of a new documentary centred around the online betting operator’s brand ambassador Daryl Jacob is in the pipeline. The film, titled ‘Daryl Jacob: Being a Jockey’, which will be released ahead of the 2021 Cheltenham Festival, ‘aims to capture the highs and lows of life as a professional jockey’ and in particular, National Hunt …

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Checkd Group promotes Alex Beecham ahead of expansion plans

Checkd Group has promoted Alex Beecham to the position of Managing Director of its Checkd Media division, in preparation for a renewed commercial drive and expansion plans. In his new position as MD of Checkd Media, Beecham will be responsible for overseeing the operations of the Footy Accumulators, Winners Enclosure and Oddschanger brands. His appointment follows the announcement that the …

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Flutter bulks up for global dominance as TSG merger objectives are achieved

Flutter Entertainment Plc has exceeded 2020 corporate objectives by demonstrating its ‘unparalleled scale and diversification’ after completing the first year of its transformative merger with The Stars Group Inc (TSG). Publishing its 2020 preliminary results, the FTSE100 group doubled its corporate revenues to £4.4 billion (FY2019: £2.1bn) which Flutter stated is a reflection of its successful incorporation of TSG assets …

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UK Gambling PLCs take centre stage on Budget week

UK gambling will be at the forefront of global business headlines and further M&A speculation this week as its ‘big-three’ PLCs declare their end-of-year results having navigated the events of an unprecedented 2020.    Opening the FTSE bell on Tuesday 2 February, Flutter Entertainment will publish its 2020 financial results, with City and Wall Street eyes eager to gauge the …

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Stats Perform appoints Nick Cockerill to lead sportsbook innovation unit 

Stats Perform has appointed former Sky Betting & Gaming technology veteran Nick Cockerill as its new Group VP of Sports Betting Products.  Cockerill joined Stats Perform this February to head up the betting innovation arm of Stats Perform, for which the sports tech company seeks to merge its data capture, sports analysis and media capabilities to develop new ground-breaking products …

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Flutter appoints Greg McCaw to lead global I&D directives

Flutter Entertainment Plc has appointed Greg McCaw as the FTSE100 betting group’s first Group Director of Inclusion and Diversity.  McCaw will work alongside Chief People Officer Caroline Ross, Flutter’s Chief in developing and executing the firm’s corporate diversity and employee inclusion directives across all-levels of the business – ‘from intern-to-leadership’.  A seasoned executive in HR planning and the delivery of …

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