November 12, 2021
Svenska Spel has announced that it has allocated an additional SEK 1 million (€100,000) in prize money to be distributed amongst Swedish pro-ski and pro-snowboarding competitions this winter. The extra prize funding has been pledged to Skidförbundet – Sweden’s Ski Association, who last winter expanded its sponsorship agreement with Svenska Spel, who became the principal sponsor of all Swedish pro-Ski …
Read More »February 25, 2021
Svenska Spel has launched its new nationwide campaign ‘Om Supporterskap’ (‘Our Support’) highlighting its commitment to funding Swedish athletes competing in this Summer’s Tokyo 2021 Olympic Games. Om Supporterskap has been co-developed as a nationwide campaign and documentary mini-series with Svenska Spel, following six Swedish Olympic Committee (SOK) athletes as they prepare to compete in Tokyo 2021. Since 2019, …
Read More »February 15, 2021
Skidförbundet, the Ski Association of Sweden, has announced that Svenska Spel will serve as its new ‘principal partner’ for the next five years. Through the agreement, the state-owned lottery and betting shop operator will become the lead sponsor of Sweden’s pro-skiing federation, committing an investment of SEK 125 million (€12.5 million) in Skidförbundet’s pro-athlete and youth development programmes. Svenska Spel’s …
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