Tag Archives: sis

Jessica Mills, SIS: Understanding the numbers betting player community

Jessica Mills, Head of Product Proposition at SIS, highlights how a close-knit audience of numbers betting fans is fuelling engagement across social media channels and revitalising the heritage 49’s live numbers game for betting clients…  Social interaction amongst bettors is a key driver of engagement, and the numbers betting environment has this in abundance. The online slots sector takes credit …

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Racing Post Greyhound Bet upgrades portfolio with SIS footage

The Racing Post Greyhound Bet website has expanded its race offering after confirming that all UK races broadcast on the SIS platform will be available to view via an expanded archive. The archive had previously been limited to races broadcast on RPGTV. However, following a series of upgrades, the archive will now feature the full SIS inventory from the past …

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SiS completes 49’s revival ahead of product’s 25th anniversary

Sports Information Services (SiS) has witnessed a revival of its 49’s Live Draw product, as the numbers game celebrates its 25th anniversary. The 49’s brand first launched in 1996. Last year, to the surprise of industry observers, SIS acquired the 49’s Limited business, expanding its betting services into live draw games. Subsequently, SIS completed a brand refresh of the 49’s, …

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FSB appoints Andrew Grimshaw as European BD Director 

FSB has bolstered its commercial capacity by appointing Andrew Grimshaw as Business Development Director for UK and Europe.  Grimshaw joins FSB senior management team from global racing data and media rights distributor Sports Information Services (SiS), where he served as Digital Sales Manager (2018-2021). In his new remit, Grimshaw will take charge of FSB’s commercial strategy within UK and European …

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SIS launches competitive esports product with MaxBet

Sports Information Services (SIS) has agreed to make its Competitive Gaming product available to MaxBet, enabling the Serbia-based operator to deliver live esports betting opportunities for its customers. Through SIS Competitive Gaming, MaxBet’s customers in the Balkans are able to watch and bet on frequent, quick-fire live head-to-head competitions between skilled gamers. Anze Gantar, Digital Sales Manager at SIS, commented: “We’re …

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Future opportunities and challenges to be highlighted at Betting on Sports Europe

A plethora of betting industry leaders and representatives are due to appear at next week’s Betting on Sports Europe conference and exhibition on the Future of Sports Betting track. Taking place between 9-11 November at Chelsea FC’s Stamford Bridge stadium in London, the track will see a number of executives share their views and predictions on the future of Europe’s …

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Racing Post and SIS announce betting’s 8 frontline champions  

The Racing Post and Sports Information Services (SIS) have announced the eight winners of ‘The Betting Shop Champions Awards’.  The one-off awards were launched by Racing Post and SIS this summer to recognise the momentous efforts of individuals working in betting’s frontline during the sector’s most challenging work period. Betting Shop Champions were selected from 25 nominations by a judging …

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SIS backs Australia’s RACELAB GLOBAL with significant investment

SIS backs Australia’s RACELAB Global with significant investment

SIS (Sports Information Services) will expand both its international and digital presence after making a significant investment in RACELAB GLOBAL, an Australian racing data science company. As a result of the investment, SIS will gain access to RACELAB GLOBAL’s proprietary technologies, including the supplier’s live PRO FORM informatics and ODDS ENGINE technology suite. Richard Ames, SIS CEO and new Chair …

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AiDP relaunches its All-Index survey tracking DEI dynamics in the aftermath of COVID-19

The All-in Diversity Project (AiDP) has relaunched its ‘All-Index’ survey to comprehensively track and measure the diversity, equality and inclusion make-up of the global gambling sector.  The survey returns following an 18-month hiatus, as gambling businesses adjusted to the unforeseen demands of the global COVID-19 pandemic. Accounting for drastic changes, AiDP noted that its third industry survey would report on …

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SIS takes A McLean partnership digital with online racing content

SIS will support A McLean Bookmakers’ digital expansion after agreeing to supply its horse and greyhound racing content to the operator’s online brand, BetMcLean. By building on its long-standing relationship with the Northern Irish operator, SIS will help increase engagement and deliver ‘incremental revenues’ via the supply of live pictures and data of racing footage delivered in a Watch and …

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