Adaptability will be an essential quality for betting operators seeking to engage with customers on an increasingly digital-led footing as COVID-19 continues to ensure a retail lockdown. That was one of the big takeaways from a four-strong panel at today’s SBC Digital Summit titled ‘An Opportunity to Revisit the Omni-Channel Approach’. In opening the session, moderator and head of Digitain’s …
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Businesses the world over are facing unprecedented challenges and our industry is no different, writes Digitain Head of Sales Simon Westbury. Heading into a summer when an eagerly anticipated calendar of live sporting fixtures has been derailed, operators and suppliers alike are searching frantically for alternatives. Despite the extensive disruption to live sport, there remains a whole host of options …
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As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world. This tenth edition looks at October and more specifically at Digitain targetting the ‘Netflix Experience’, the lessons to be learnt from SportPesa’s Kenyan withdrawal, the doubts surrounding the IRP tennis data findings and the ‘once in …
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An ongoing discussion surrounding the personalisation of sports data has led to many in the industry searching for what has been described as the ‘Netflix experience’. This ‘experience’ is so-called because of Netflix’s personalisation process. The online TV and movie streaming service applies an algorithm which recommends titles to the user based on their viewing history. Similar use of data …
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Bolstering its commercial capacity, industry omnichannel systems provider Digitain has confirmed the opening of a new UK regional office in Sheffield. Recently appointed Head of International Business Development Simon Westbury will head up the Sheffield hub, which will provide ‘localised client-facing and account-management services’ supporting Digitain’s international growth plans. In its update, Digitain confirms that it has begun to …
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Industry multi-channel platform and systems provider Digitain has enhanced its commercial development capacities after confirming the appointment of Simon Westbury as Head of International Business Development. A seasoned executive in gambling technology sales and commercial strategy, Westbury most recently served as Chief Commercial Officer (CCO) for virtual games provider VSoftCo Ltd, an enterprise sold to Pragmatic Play last January. In …
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Industry virtual sports content and systems provider VSoftCo Ltd has confirmed that it has entered a multi-year strategic partnership with Virtus Sports, in which both parties will expand their operating networks. The partnership will see VSoftCo integrate Virtus Sports entire virtual sports portfolio across its active partner platform. VSoftCo management details that its global VS network will be significantly amplified …
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More than 30 experts have been confirmed for World Cup and Beyond, a seven-session track dedicated to Russia 2018 at this year’s Betting on Football (20-23 March). World Cup and Beyond will kick off with ‘Life beyond the bonus’, a panel featuring Mybet CMO Florian Guede and BetBright CEO Marcus Brennan. It has been designed to address the future of …
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Virtuals development firm VSoftCO has announced a multi-year software agreement with lottery and instant win platform provider Twelve40. The deal will see VSoftCO integrate its complete portfolio of games and virtual football content onto the Twelve40 platform. Included as part of the integration will be the developer’s league and single game formats, in addition to its new Spot the Ball …
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This week, virtual games provider VSoftCo signed a new deal with Sport-Shotz, a provider of sports themed casino games. Just after the story broke, we caught up with VSoftCo’s Chief Commercial Officer Simon Westbury to discuss a shift towards virtuals in the digital arena, whether they should be treated as a casino or sports betting product, and how cross channel learning …
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