Last February, Better Collective, global gaming’s biggest media group completed its €176m acquisition of Playmaker Capital, diversifying its media portfolio once more to take leadership in South American markets. Ahead of the inaugural SBC Summit Rio (5-7 March), Simon Hovmand-Stilling, CEO of Better Collective South America details no compromise in the strategy to take Brazil’s top spot, building its most …
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Better Collective appoints Guy Harding to lead global media partnerships
Better Collective A/S has confirmed the appointment of Guy Harding as Senior Director of Group Media Partnerships at the Stockholm-listed global betting and gaming media publisher. An expert in all disciplines related to player acquisition, partnership management, and campaign ROI, Harding joins Better Collective from iGaming media network Legend, where he most recently served as Commercial Director. Updating media, Better …
Read More »Simon Hovmand-Stilling: Better Collective engaged in all media for South American growth
This November, Better Collective executed its second biggest M&A acquiring Playmaker Capital for €196m, a deal which significantly amplifies its media network for sports audiences across South American markets. Simon Hovmand-Stilling, Better Collective CEO of South America, tells SBC of the active commercial opportunities on-boarded by the Playmaker acquisition and how Better Collective will apply its most diverse and localised …
Read More »Pernille Holbøll to lead Better Collective’s AI journey
Better Collective has named Pernille Holbøll as its new Senior Director of AI Editorial Content & Editorial Innovation. As the former Managing Editor-in-Chief of Danish news media companies, Ekstra Bladet and BT, Holbøll joins the firm to lead the strategic development of AI-generated editorial content across its sports media brands. SVP Group Media & Core Sites & CEO South America, …
Read More »Industry Demand Sparks Launch of SBC Summit Rio
SBC has announced the latest addition to its esteemed portfolio of events – SBC Summit Rio. Set to take place on March 5-7, 2024 at the 5-star Windsor Barra Hotel, the conference and exhibition will serve as a pivotal gathering for the key industry stakeholders in Brazil. With a population of 217 million and strong internet penetration, Brazil presents a …
Read More »Terence Gargantini joins Better Collective LatAm team as Brazil Country Manager
Terence Gargantini has joined Better Collective as the company’s Country Manager for Brazil, marking another step by the firm to bolster its Latin American standing. The new addition to the company’s management has been tasked with maintaining momentum and traction in South America, which Better Collective has highlighted as a core area of opportunity and focus. This follows the opening of …
Read More »Better Collective integrates Spotlight’s Superfeed to boost racing content
Better Collective has enhanced its sports and racing content by integrating Spotlight Sports’ recently launched Superfeed engine, which leverages the Racing Post brand. The deal builds on a previous agreement between Spotlight Sports Group and the Danish sports betting and gaming operator signed five years ago, which has seen Better Collective expand its global audience, backed by Spotlight’s support for …
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