Tag Archives: Shane McLaughlin

Betting consolidation for Betdaq through fixed-odds sportsbook

sportsbook

Betdaq has fulfilled a “key strategic aim” by launching a fixed-odds sportsbook to complement its 2% exchange and online casino.  The new sportsbook will be backed by a multi-channel marketing campaign that includes PR and social media activities with ex-England footballer Glen Johnson and above the line advertising starring renowned actor Ralph Ineson. The entirely new sportsbook offers a shared …

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gbet and Betdaq: Why operators should never be forced to work around supplier defects

gbet

gbet started out as the founder of the Betdaq business in 2000, but having sold Betdaq in 2013 to Ladbrokes (GVC), the proprietary gbet technology still powers the exchange. gbet is now solely a B2B technical supplier to the sports betting industry, offering a proven player account management platform, plus sportsbook, exchange and Tote/Pari-Mutuel products to operators in Europe and …

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Betdaq gets all Alpha launching ‘#ChangingfortheBettor’ TV campaign

Online betting exchange Betdaq (GVC Holdings), has released its latest TV-advertising campaign ‘#ChangingfortheBettor’, developed in partnership with London creative agency Alpha Century. The campaign is fronted by Yorkshire actor Ralph Ineson (The Office, Harry Potter and Game of Thrones) promoting Betdaq’s ‘no-nonsense, permanent commission of just 2% on all sports and all markets’. Officially launched on 20 August, #ChangingfortheBettor will …

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BETDAQ renews for a third season with The Addicks

Online betting exchange BETDAQ has extended its shirt sponsorship of Charlton Athletic FC ahead of the 2018-19 season with the betting brand remaining the club’s principal partner. The sponsorship renewal takes the partnership into a third season, with BETDAQ’s branding continuing to appear on the front of Charlton’s shirts and around The Valley Stadium (Capacity 25,000). The Addicks have high …

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Big on racing BETDAQ secures stalls sponsorship of ARC racetracks

GVC Holdings betting exchange property BETDAQ will significantly increase its coverage and brand presence within UK racing, confirming that it has agreed to sponsor the starting stalls of nine Arena Racing Company (ARC) UK racecourses in 2018. The marketing deal, which covers up to 1,000 races, will allow BETDAQ’s brand to be shown on starting stalls at any unsponsored flat …

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The World Cup’s Finest with BETDAQ MD Shane McLaughlin

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Today we hear from Shane McLaughlin, Managing director at BETDAQ, who discusses the lasting influence of the 1986 Mexico World Cup, how …

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Scott Longley – Is the Betfair Exchange losing its edge?

This April, Paddy Power Betfair reported a lacklustre Q1 2018 trading update, in which the betting group detailed a decline in its Exchange revenues. As the FTSE operator tackles further enlargement pressures, can the Betfair Exchange maintain product and market dominance against ambitious incumbents seeking to slice apart ‘the exchange cake’… _________________ It seems a long time ago since Betfair …

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BETDAQ brings in renowned trainer as brand ambassador

BETDAQ have signed Grade 1-winning National Hunt and Flat trainer Gavin Cromwell as brand ambassador. The partnership, which begins immediately, will see the well-connected and successful Cromwell share racing views and insights with the exchange’s multi-sport content site, betdaqtips.com. Cromwell, who previously worked with the likes of Gordon Elliot and the late Dessie Hughes, is best known for multiple Grade …

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Punchestown partnership continues for BETDAQ

Copyright: sportlibrary / 123RF Stock Photo

BETDAQ has agreed a one-year extension to its sponsorship at Punchestown Festival, Ireland’s major international horse racing event. As one of the main sponsors of the 2018 event, which began yesterday, BETDAQ will raise money for Irish Injured jockeys at the County Kildare course this week as it stages the next stage of its #ChangingForTheBettor campaign. Racegoers can visit the …

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Betdaq return to racing sponsorship at Kempton Park

Pontefract - Copyright: phil_bird / 123RF Stock Photo

Betdaq has agreed its first racing sponsorship within the United Kingdom in almost two years, thanks to a new partnership with Kempton Park. The Ladbrokes Coral owned betting exchange is to be headline sponsor for Betdaq Chase Day, set to be held on Saturday February 24, which will encompass a six race card. Amongst them are the Grade 2 Betdaq …

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