Tag Archives: SG Digital

SG Digital launches ‘next level’ scorecards Match HQ

SG Digital

Delivering new ‘player first engagements’ and dynamics across its sportsbook network, SG Digital – the interactive arm of Nasdaq-listed Scientific Games Corporation (SGC) – has launched new live score product ‘Match HQ’. Match HQ offers a diverse range of match tailored scoreboard cards for US and European sports audiences. It has been developed by SG Digital’s innovation studio Red7, offering sportsbook clients …

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Nominations open for new look SBC Awards ceremony

SBC Awards

Stunning central London venue Battersea Evolution is the new home for the sixth edition of the SBC Awards on Tuesday 3 December. Nominations are now open here, with companies in the sports betting and gaming industries able to nominate themselves for any of the specialist industry awards, split across five key categories this year.  There will be 12 Operator and Affiliate …

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Betting on Sports to deliver biggest ever exhibition space

With just over three months to go until the doors open at Betting on Sports, time is running out for companies to book their spot. Giving the chance to meet and talk to over 160 gambling operators, Betting on Sports – which returns to Olympia London from 17-20 September – is now firmly established as the leading sports betting industry …

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Round table – SG Digital: The future of sportsbook personalisation

SG Digital

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The sixth round table participant was SG Digital, represented by its VP Sportsbook Product, Nikos Konstakis. SBC: What role does pricing and risk play in the differentiation of a …

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Benjie Cherniak: Sending the right message to US college athletes

college

Sending the right message from the first contact with a college athlete is key to stopping the spread of sports wagering scandals around NCAA-organised events in the US. That’s according to Benjie Cherniak, MD of Don Best Sports (Scientific Games), who spoke on a panel at last month’s Betting on Sports America conference about college sports – “the forgotten child” of sports …

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SG Digital: The tech tools and knowledge to “win” in the US sports betting market

OpenSports

SG Digital’s Keith O’Loughlin said that the technology behind the recent OpenSports rebrand is “underpinned” by an OpenAccelerate program that helps an operator get to market quickly, run its day-to-day operations, and “win” in the market. Speaking at last month’s Betting on Sports America conference, O’Loughlin said that OpenAccelerate provides vital support to the “four key pillars” of this new …

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SG Digital to help Oneida ride the New York sports betting wave

SG Digital will power the Oneida Indian Nation’s three new sportsbooks in New York when sports wagering is officially authorized in the state. SBC caught up with Todd Saunders, Vice-President for Innovation at Oneida Nation Enterprises, and Steve Schrier, Chief Commercial Officer at SG Digital, to find out more… SBC: Great to catch up with you, Todd. First of all, …

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Scientific Games marks new sportsbook era launching OpenSports suite

Nasdaq-listed gambling technology group Scientific Games Corporation (SGC) has detailed a new dawn for its SG Digital division, launching new vertical ‘OpenSports’ – an ‘unparalleled suite’ which will maintain its entire sports betting product inventory. Updating the market, SGC states that the launch of OpenSports marks ‘the transformation of its Sportsbook product vision’, delivering an enhanced stack of solutions and …

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GVC and Hero become the latest to join Swedish gaming association

SafeEnt

GVC Holdings and Hero Gaming are the two latest gaming operators to join the Swedish industry association Branschföreningen för onlinespel (BOS) which encourages probity, integrity and social responsibility for operators. The membership is set to apply to all gaming brands under the GVC and Hero umbrellas, including GVC’s bwin, PartyPoker and PartyCasino. For Hero, this will cover its Casino Heroes, …

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Why March Madness captures the imagination of the US public

March Madness

At this year’s Betting on Football at Stamford Bridge, SBC caught up with Benjie Cherniak from Don Best, now part of Scientific Games. NCAA’s March Madness has always captured the attention and imagination of large portions of the US audience, which has only been amplified by the spread of legislated wagering across the country. Cherniak told SBC: “It is embedded in …

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