Tag Archives: SG Digital

Turning behaviour into revenue: Xtremepush bangs the drum for smarter player engagement

Operators could – and should – be putting their customer data to more effective use, believes Victor Sevciuc, Head of Sales for Sports Betting and Gaming at Xtremepush.   He was speaking to us ahead of an upcoming Xtremepush webinar which will be hosted by SBC on Thursday 29 October, entitled ‘Turning player behaviour into revenue: Building an omnichannel approach to …

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Lockdown 2.0 – are you prepared if we lose live sports again?

lockdown

Uncertain times remain as we enter the final quarter of 2020, and the sports betting industry is fully aware that further lockdowns could follow as the number of COVID-19 cases start to climb sharply. We asked four key industry stakeholders about the lessons learned from lockdown earlier this year and how operators should prepare themselves in the event of future …

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Yiannis Stathis, SG Digital: The costly pursuit of one-to-one relationships

OpenMarket

SG Digital’s Yiannis Stathis believes that OpenMarket can spell an end to the complex working environment for sports betting operators and suppliers, adding that both sides are losing too much time – and “leaving too much money on the table” – by trying to manage one-to-one relationships. Stathis was delivering a presentation at the SBC Summit Barcelona – Digital, where …

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Xtremepush secures ‘OpenMarket’ supplier accreditation  

Xtremepush, a supplier of multi-channel marketing solutions and customer engagement tools, has achieved a major industry objective by securing its validation as a Scientific Games’ (SG) ‘OpenMarket’ partner. The development sees Xtremepush’s full suite of marketing tools for customer personalisation and campaign targeting made available to SG partners through OpenMarket  – the Nasdaq technology group’s ‘one-stop marketplace’ for online gambling  …

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FSB selects Glenn Elliott as new COO

Sports betting platform provider FSB has confirmed that former SG Digital executive Glenn Elliott has joined the company’s executive leadership team as new Chief Operating Officer (COO). Elliott will be tasked with overseeing the company’s account management team as well as managing FSB’s five operational service divisions: Sports, Platform, Marketing, Retail and SaaS Hosting. Commenting on his new role, Elliott …

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The Premier League is back: How will the betting market react?

Premier League - File photo dated 11-01-2020 of Liverpool manager Jurgen Klopp.

The Premier League makes its eagerly anticipated return tomorrow, starting with Aston Villa vs Sheffield United, but how will the ‘fanless’ aspect of ‘Project Restart’ translate to betting behaviour?  And what about the Bundesliga, the first major football league in Europe to bounce back following the COVID-19 enforced break. How can punters and traders learn from what’s happened so far?  …

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Alternative betting markets: short-term filler or long-term fixture?

alternative

Non traditional sports betting content ranging from table tennis to Nicaraguan or Belarusian soccer and Taiwanese baseball have been unexpectedly thrust into the spotlight for sports betting operators hoping to salvage some of the revenues lost to COVID-19. Yet, are these ‘niche’ sports just short-term filler for sports betting operators, or should we expect to see them as part of …

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SBC Magazine Issue 8: International expansion and picking up the sporting slack

Magazine

A focus on international expansion and how we, as the betting and gaming industry, will get through COVID-19 are the key themes throughout Issue 8 of SBC Magazine. Now available to view HERE, it starts by tracking the journey of Giovanni Garrisi from a mathematician beating the pools to starting a 50/50 JV with Stanley Leisure, seizing an opportunity to …

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Scientific Games maintains improved results despite costly 2019 closing

Publishing its Q4 2019 results, Nasdaq-listed gambling and lottery technology group Scientific Games Corporation (SGC) has recorded period net losses of $37 million (Q42018: $207m). In its trading statement, SGC noted that during the period company accounts recorded a $40 million loss on debt transactions related to corporate bonds and a ‘$12 million remeasurement’ of its Euro-denominated debt. SGC Q4 2019 …

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DOWNLOAD: Superbet CEO stars in first SBC Magazine for 2020

SBC Magazine

Romanian betting operator Superbet will use an injection of cash from Blackstone to build a bigger online profile as it tries to replicate the success of its retail business.  That’s according to new CEO Johnny Hartnett, the subject of our lead interview for the first SBC Magazine of the year, which is now available to download HERE. Hartnett, who joined …

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