Tag Archives: Serie A

Marek Suchar: “As esports betting grows, we will no longer speak about it as one sport”

As live sports slowly begins to resume this month, discussions have been raised over the long term future of the esports betting industry, which rose in prominence during the global health pandemic. Marek Suchar is the Head of Sales at Oddin.gg, a B2B esports odds feed and risk management provider. He spoke to SBC News about the future of the …

Read More »

LiveScore celebrates streaming service launch with Serie A partnership

Real-time sports updates and results provider LiveScore hopes to deliver a ‘front-row’ experience for UK football fans after confirming that it will be launching its first streaming service. LiveScore has confirmed that all remaining matches in Italy’s Serie A season will be broadcast to UK fans after securing live streaming rights. The deal will also see LiveScore secure the rights …

Read More »

Betgenius: Spare change… how will the increase to five subs affect football trading?

Betgenius Head of Trading Dmitri Agapov weighs up what the new International Football Association Board (IFAB) ruling allowing teams five substitutions means for sportsbook trading teams… When the Premier League, La Liga and Serie A get back underway, empty stadiums and socially distanced benches are not the only changes for fans and teams alike to get used to. Under a new …

Read More »

Italian sports calls to halt ‘Decree restrictions’ but government won’t listen

Leadership of Italian sports has urged the government to restore betting advertising for a 12-month period to support professional leagues, sports clubs, athletes and relevant stakeholders navigate COVID-19 disruptions. The call for a temporary suspension of Dignity Decree provisions on gambling advertising and sponsorship has been led by LEGA Serie A governance. Since July 2019, all Italian sports leagues have …

Read More »

Eleven Sports scores Belgian domestic football rights deal

Strengthening its media rights portfolio, global sports provider Eleven Sports has been granted live and exclusive rights for Belgian domestic football as part of a five-year agreement. Under the terms of the agreement, Eleven Sports will gain the rights to the Belgian First Division A, the First Division B, the women’s Super League, the Belgian Cup and the Belgian Super …

Read More »

JBO scores Bologna FC sponsorship agreement

JBO has boosted its European presence after signing a new sponsorship agreement with Serie A club Bologna FC, which will see the operator named as the club’s regional betting partner for Asia.  The operator’s portfolio already includes already includes title sponsorship of the Dota 2 esports property, the JBO Asian Masters League, with this latest acquisition of Bologna allowing JBO to acquire a …

Read More »

10bet nets highest profile deal with Juventus FC

Online sportsbook 10bet has announced its biggest sponsorship agreement to date, after becoming the official ‘Gaming & Betting Partner’ of Juventus FC – Serie A’s most successful and popular football club. A revamped 10bet secures a three-season arrangement with Italian football’s ‘Old Lady’, detailing its Juventus sponsorship as a key directive in the bookmaker’s aggressive European growth strategy, boosting its brand …

Read More »

ALLWIN CITY Asia nets AS Roma partnership

Serie A football club AS Roma has expanded its Asian profile and partnership portfolio by securing a new sponsorship deal with Asian betting firm ‘ALLWIN CITY – AWCBET.com‘. The partnership sees AWCBET become the Giallorossi’s official regional betting partner for Asia, and will see the club collaborate on AWCBET promotions and marketing campaign across multiple Asian territories. Francesco Calvo, Chief Revenue Officer at …

Read More »

Serie A appoints Genius Sports as data lead for betting services

Ahead of the start of a new European football season, sports data and technology provider Genius Sports Group secures the official rights to collect and distribute Serie A betting data through its Betgenius subsidiary. Strengthening Serie A integrity provisions, Genius Sports will capture match data utilising its in-stadia pitchside technology, which instantaneously distributes a live feed to licensed sportsbook operators …

Read More »

Highlight Games continues ‘SOCCERBET’ momentum with Snaitech Italia

Highlight Games has landed a major coup by securing Italian legacy gambling group Snaitech as the latest industry incumbent to offer its ‘SOCCERBET’ product across retail, online and mobile verticals. Bolstering its virtual sports provisions, Snaitech will launch Highlight Games’ flagship product across its entire gambling portfolio. It will be available to Snaitech customers in both league and single match formats …

Read More »