Tag Archives: sergey portnov

Parimatch opts for joint leadership in corporate overhaul

Parimatch has overhauled its corporate leadership structures, in order for the CIS betting group to take advantage of new commercial opportunities.  This afternoon, Parimatch confirmed that Sergey Portnov had relinquished his role as Group CEO to become Chairman of the Board.  Portnov’s leadership duties will be shared with Parimatch senior partners Roman Syrotian and Maksym Liashko, serving as the firm’s …

Read More »

Betegy technology to automate Parimatch B2C marketing systems

Betegy technology to automate Parimatch B2C marketing systems

Betegy has agreed to supply its in-house technology to Parimatch in an agreement which aims to ‘revolutionise’ the operator’s internal marketing processes. Under the terms of the deal, Parimatch has deployed Betegy’s proprietary automated content generation platform, which allows the operator to generate personalised marketing content and campaigns on a daily basis. Alex Kornilov, Managing Director of Betegy, believes that …

Read More »

Parimatch scores Everton betting partnership

Parimatch has sealed a new partnership with English Premier League football club Everton after the operator was named the club’s ‘Official Betting Partner’. As part of the two-year agreement, Parimatch will become the team’s official betting partner in Europe and the Commonwealth of Independent States (CIS). In addition, Parimatch will gain the marketing rights to promote its brand in the …

Read More »

Parimatch nets highest Serie A coverage with Juventus

Parimatch has been revealed as Juventus’ official betting partner for the upcoming season with the deal expected to create ‘unparalleled entertainment experiences that resonate and inspire’. According to Juventus’ chief revenue officer, Giorgio Ricci, Parimatch will have a brand presence on TV broadcasts outside of Italy following the implementation of a new digital overlay that has been fitted to the …

Read More »

Parimatch secures Leicester City partnership

Parimatch has strengthened its portfolio of football sponsorships after being named as the official first team training wear partner for Leicester City. Parimatch will see their branding appear on the training and warm-up wear of Leicester City’s First Team squad during all domestic and UEFA Europa League fixtures for the upcoming season. Commenting on the agreement, Sergey Portnov, CEO at …

Read More »

Ukraine gambling bill enacted by President Zelensky

Ukraine’s regulated gambling marketplace developments remain on track for 2020 after President Volodymyr Zelensky formally signed the ascension of Bill-2285D, following July’s legislative approval by the Verkhovna Rada. Bill-2285D maintains the Rada-approved legislative framework and guidelines forming the ‘Ukraine Gambling Law’, a mandate which will overturn Ukraine’s 11-year prohibition of all forms of gambling except for lotteries The formation of …

Read More »

Parimatch extends UFC partnership

Online betting operator Parimatch has extended its partnership with the UFC until the end of 2021. It means that the firm will remain as the premier MMA organisation’s “Official Betting and Wagering Partner of UFC” for the Europe and CIS region.  It comes ahead of this weekend’s bumper card of fights, which features three title bouts including the much-anticipated welterweight …

Read More »

SBC Magazine Issue 9: Esports future, online shift and Brazil betting soap opera

SBC Magazine

The future for esports betting, the regulatory soap opera in Brazil, a new COO for LeoVegas and how online gaming can drive the industry’s comeback are just some of the key topics in Issue 9 of SBC Magazine. Available to view online HERE, we start by analysing Sergey Portnov’s “calculated risk” approach to Parimatch leadership, before reflecting on how Carsten Koerl …

Read More »

Parimatch promotes ‘proven talent’ Dmitry Sergeev as CEO of CIS markets

Parimatch Holdings has confirmed the promotion of Dmitry Sergeev to the newly created executive leadership position – CEO of Parimatch CIS Division.  Sergeev, who has led Parimatch’s Russian unit since 2019, will be tasked with leading operations and growth strategy for the ‘Commonwealth of Independent States’ territories, encompassing – Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine, …

Read More »