Tag Archives: senet group

David Clifton: General Election increasing political pressure on FOBTs

Licensing expert David Clifton, of consultants Clifton Davies, has analysed what the political parties have to say about the betting shop’s main breadwinner and doesn’t like what he sees. Fixed Odds Betting Terminals have rarely been out of the news since they were first introduced into Britain’s betting shops. That is now thirteen years ago. Just a year after that, …

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Bookmakers launch GambleAware week

The UK’s high street betting shops have officially launched GambleAware Week as part of their ongoing commitment to promote responsible gambling. The week is designed to educate customers about the tools available to help them stay in control and includes measures to increase the number of players setting voluntary limits on gaming machines. It coincides with the launch of new …

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Scott Longley – Regulus Partners – Mad Men! Lib Dems keep ad ban in-play

Scott Longley, Editorial Director of Regulus Partners examines last weeks Lib-Dem attack on UK gambling & betting advertising.  The timing of the leaking of a letter from Danny Alexander, Chief Secretary to the Treasury to his government colleague Sajid Javid, the Culture Secretary, about the issue of betting adverts around sporting events was unfortunate for the gambling industry. The publication …

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Senet Group launches ‘WHEN THE FUN STOPS, STOP’

A high impact TV campaign on the risks of gambling and how to stay in control starts on Friday, 23 January. The £2m campaign from the Senet Group, the new gambling marketing and industry watchdog. The TV Campaign branded ‘WHEN THE FUN STOPS, STOP’ aims to raise awareness and detection of problem gambling and its causes. The Senet Group campaign …

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Senet Group launches prominent warnings on TV betting ads

From 1 January 2015, Britain’s leading betting companies have committed to carrying prominent new responsible gambling messages on all TV advertising and other forms of advertising online and in betting shops. The messages are part of a campaign led by the  Senet Group, a new independent body set up by William Hill, Ladbrokes, Coral and Paddy Power to promote responsible gambling …

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Free bet promotions an easy target as operators hide real inefficiencies

  A look at the free bets and bonusing player incentive debate amid the challenges of UK Poc on igaming operators The UK online gambling industry is set to undertake its first operational month under the new taxation imposed by the Point of Consumption (PoC) tax. Throughout 2014 the PoC and its definite revenue impact has driven industry agenda, commentary …

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The Senet Group selects The Corner as creative marketing agency

The Senet Group, the industry body which aims to monitor responsible advertising, player messaging and marketing for the gambling sector has announced the appointment of London creative marketing agency The Corner to lead advertising creative and key messaging activities for its upcoming  UK responsible gambling advertising campaigns. The Senet Group disclosed that The Coroner had won its advertising account following …

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Hanging tough: how the ASA plans to regulate gambling ads

Scott Longley, editorial director at Regulus Insights, takes a look at the recent ASA report in to gambling advertising and finds plenty in there to concern the industry. If there is some good news for the UK’s gambling companies from the Advertising Standards Authority (ASA) review into gambling advertising published late last week, it is that the market research undertaken …

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Senet Group backs pre-watershed TV ban on betting advertising

Business news source the Financial Times reports that leading UK operators, William Hill, Ladbrokes, Coral and Paddy Power are set to introduce a voluntary ban on advertising free bets and free money gambling offers before UK TV watershed of 21:00. The four operators, founding members of the recently launched independent gambling advertising standards commissioner ‘The Senet Group’, hope that the …

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Not a game of passing the buck but definitely more to play for – the Senet Group

Gambling Consultant Steve Donoughue takes a look at the attempt of bookmakers to replicate the alcohol industry’s Portman Group. Yesterday saw the launch of the Senet Group by the big 3 Bookmakers and Irish upstart Paddy Power. For those of you who missed it, which is odd because it got some good news coverage, the Senet Group will be an …

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