Dan Morrison, Senior Solutions Consultant at Fast Track, talks about igaming CRM and how it has fallen behind other areas when it comes to innovation. He also shares his thoughts on the route causes, the pain points being felt across the industry and what needs to change. The Current State of CRM We work in an industry that prides itself …
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Round table – Amelco: The future of sportsbook personalisation
Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The fourth round table participant was Amelco, represented by Trading Director Sam Foulkes. SBC: What role does pricing and risk have to play in the differentiation of a sportsbook …
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