EFL Championship side Huddersfield Town has been charged with misconduct by the Football Association (FA) following the release of its hoax ‘Paddy Power sash kit’. The charge is centred around a publicity stunt featuring the North Yorkshire side and the Irish bookmaker. The stunt, which saw the release of an unregulated ‘sash’ styled kit, featured a prominent Paddy Power logo printed …
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Huddersfield’s new Paddy Power kit causes Twitter stir
After announcing their partnership with Paddy Power earlier this week, Huddersfield Town has now released it’s apparent ‘home kit’ for the 2019/20 Championship season which has seemingly united the footballing world. Unfortunately for the Terriers, the reaction to the kit has resulted with more laughs than admiration, with the club now finding themselves as a trending topic on Twitter. The …
Read More »Paddy Power breaks with marketing norms to sponsor Huddersfield Town
Paddy Power marketing has broken with tradition after announcing that it has become the official shirt sponsor of Huddersfield Town FC for the upcoming 2019/20 Championship football season. The partnership marks the first time that the Irish legacy bookmaker will appear on an English football shirt, with Paddy Power marketing announcing that it has secured ‘the most lucrative sponsorship deal …
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