Tag Archives: Scott Longley

Scott Longley: The end of the chewed pencil… trading & automation

As the betting industry transitions further towards automated trading functions, how will this dynamic impact the make-up of sector enterprises and their decision making…   ____________________ “We come not to bury trading, but to enhance it,” says Einar Knobel, chief executive and founder at odds-feed provider TXODDS. He is talking how the automation of sports-betting trading rooms has advanced to …

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Scott Longley: The £2 reckoning – betting & racing face their nightmare

Following the conclusion of this week’s local elections, the Conservative government will likely move to implement a £2 FOBTs wagering limit, impacting all UK betting stakeholders. SBC contributor Scott Longley assess whether the government understands the consequences of its drastic cut, or if it can justify its FOBTs policy logic… _________________ Politics has trumped economics in the final stages of …

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Scott Longley: Data for the masses… Giving shop punters the infomation download

As betting leadership looks to revise its retail proposition, how should stakeholders tackle in-shop data engagement, a dynamic that needs to be modernised. Speaking to industry betting-data insiders, Scott Longley tackles an issue that could be deemed as a cultural conundrum for decision makers… ____________________ Betting shops might be the final frontier for the new generation of data and statistics …

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Scott Longley: Beyond the review, optimism for UK betting shops

Is the betting sector being too pessimistic about the long-term future prospects of retail betting? Should stakeholders welcome the disruption as a chance to reinvent retail betting’s overall proposition? Scott Longley gets the lowdown for SBC. The perils for land-based gambling enterprises in the UK were all too evident in the profit warning issued by bingo-to-casino operator Rank in early …

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Scott Longley – A short history of betting shirt sponsorship in football (part 1)

Scott Longley details to SBC readers the industry’s first steps in football sponsorship and marketing, in what is now a multi-million £/€/$ discipline for all betting operators. _______________ We start (perhaps improbably) with Fulham FC in the first years of the new century when in its second season in the Premier League the club signed a deal with Betfair that …

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Standards Matter… William Hill’s Bowcock seeks to follow Flint’s path

 Scott Longley details why industry leaders Philip Bowcock (Group CEO of William Hill Plc) and Richard Flint (CEO of Sky Betting & Gaming) share an aligned vision and solidarity in raising industry social responsibility standards. In 2018, the betting industry has more to lose than just a punishing FOBTs judgement… ______________ William Hill has just endured one of those weeks. …

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Scott Longley – Sky Bet’s undeserved brickbats over EFL deal

Scott Longley details industry charity GambleAware’s bizarre criticism of Sky Bet’s English Football League (EFL) sponsorship extension, in which the online betting firm has placed consumer responsibility and safety at the heart of its marketing initiatives.    _______________ Sky Bet might be forgiven a measure of bemusement after the company found itself under attack from the problem gambling charity Gamble …

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Scott Longley: Jackson sizes up online hole at Paddy Power Betfair

Jackson PPB

The good news for Paddy Power Betfair is that the company now has certainty over the succession to outgoing chief executive Breon Corcoran, writes Scott Longley, with ex-WorldPay executive Peter Jackson to be officially anointed in early January. However, the slightly less good news is that he has a lengthy order of business to address if he is to achieve the grand hopes …

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Scott Longley – William Hill chief: ‘Drop TV ads’

William Hill - Copyright: micchaelpuche / 123RF Stock Photo

Philip Bowcock, chief executive at William Hill, suggests that his company has the brand presence to withstand the loss of TV advertising, writes Scott Longley. _________________________ Philip Bowcock, chief executive of William Hill, said he personally would like to see the gambling industry reined in when it comes to TV advertising and suggested his company would benefit from the general …

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