Tag Archives: Scott Longley

Scott Longley: Health Scare… Politics & Problem Gambling

Can betting and its wider stakeholders, find unity and clarity on the urgent matter of defining ‘problem gambling as a public health issue’, or does sector leadership simply face an all too familiar political fallout? _____________________ The debate around problem gambling is an evolving one and the arguments are becoming ever more political. In particularly, the move towards viewing gambling …

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Reputation Matters: The Gambling Sector in The Spotlight

A new conference will look at the negative perception of the gambling industry. ‘Reputation Matters: The Gambling Sector in The Spotlight’ will take place in London on the afternoon of Thursday 7 November at the Soho Hotel, W1.  The half-day event, organised by Clear Concise Media, will discuss the key issues linked to corporate and social responsibility, lobbying and public positioning for …

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“Culture Clashes & Blurred Lines” – M&A in a post-PASPA environment

Dominating the industry’s agenda and context, the liberalisation of the US betting market post-PASPA has changed all working dynamics of the betting sector. Following three-years of mass sector consolidation, European leaders believed that the betting industry had finally settled. On 14 May 2018, SCOTUS would announce its supreme drop of federal PASPA laws…Facing new realities, has a further US-centric round …

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Scott Longley: UKGC stats provide virtual insight & vision

Following last May’s publication of the UKGC’s statistics on gambling trends, Virtual Sports sits third amongst bookmaker’s revenue channels. As industry technology providers seek to optimise data and in-play dynamics of Virtual Sports content, what now lies ahead for this once niche betting vertical…   ____________________ The spotlight rarely falls on virtual sports, one of the least talked about yet increasingly significant …

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Scott Longley: The end of the chewed pencil… trading & automation

As the betting industry transitions further towards automated trading functions, how will this dynamic impact the make-up of sector enterprises and their decision making…   ____________________ “We come not to bury trading, but to enhance it,” says Einar Knobel, chief executive and founder at odds-feed provider TXODDS. He is talking how the automation of sports-betting trading rooms has advanced to …

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Scott Longley: The £2 reckoning – betting & racing face their nightmare

Following the conclusion of this week’s local elections, the Conservative government will likely move to implement a £2 FOBTs wagering limit, impacting all UK betting stakeholders. SBC contributor Scott Longley assess whether the government understands the consequences of its drastic cut, or if it can justify its FOBTs policy logic… _________________ Politics has trumped economics in the final stages of …

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Scott Longley: Data for the masses… Giving shop punters the infomation download

As betting leadership looks to revise its retail proposition, how should stakeholders tackle in-shop data engagement, a dynamic that needs to be modernised. Speaking to industry betting-data insiders, Scott Longley tackles an issue that could be deemed as a cultural conundrum for decision makers… ____________________ Betting shops might be the final frontier for the new generation of data and statistics …

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Scott Longley: Beyond the review, optimism for UK betting shops

Is the betting sector being too pessimistic about the long-term future prospects of retail betting? Should stakeholders welcome the disruption as a chance to reinvent retail betting’s overall proposition? Scott Longley gets the lowdown for SBC. The perils for land-based gambling enterprises in the UK were all too evident in the profit warning issued by bingo-to-casino operator Rank in early …

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Scott Longley – A short history of betting shirt sponsorship in football (part 1)

Scott Longley details to SBC readers the industry’s first steps in football sponsorship and marketing, in what is now a multi-million £/€/$ discipline for all betting operators. _______________ We start (perhaps improbably) with Fulham FC in the first years of the new century when in its second season in the Premier League the club signed a deal with Betfair that …

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Standards Matter… William Hill’s Bowcock seeks to follow Flint’s path

 Scott Longley details why industry leaders Philip Bowcock (Group CEO of William Hill Plc) and Richard Flint (CEO of Sky Betting & Gaming) share an aligned vision and solidarity in raising industry social responsibility standards. In 2018, the betting industry has more to lose than just a punishing FOBTs judgement… ______________ William Hill has just endured one of those weeks. …

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