TAB has moved to strengthen its brand visibility in its home market, becoming the official wagering partner of the National Basketball Association (NBA) in Australia. The partnership will see TAB and the NBA collaborate on production of an Australia-facing version of the league’s betting focused alternate telecast, NBABet Stream, marking the service’s debut outside of the US. Additionally, TAB will …
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Tabcorp boosts TAB broadcast capacity with NBA TV deal
Australian ASX gambling group Tabcorp Holdings has announced a major coup for its TAB sportsbook subsidiary, which has become the official Australia broadcast and betting operator for the NBA. Securing a multi-year agreement, TAB is set to broadcast ‘NBA TV’ across its digital platforms and 4,400 retail venues. Confirming the partnership Scott Levy, Executive VP of NBA Asia, said: “Tabcorp’s extensive …
Read More »BetEasy pens Australia sports betting agreement with NBA
The National Basketball Association (NBA) has penned an exclusive agreement with Stars Group-owned BetEasy to enter into its first ever sports betting partnership in Australia. As part of the agreement, BetEasy will have access to and be able to use official NBA betting data and marketing materials. In addition, BetEasy will work closely with the NBA to protect the game’s …
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