Tag Archives: Scott Kaufman-Ross

William Hill scores official partnership with NBA

William Hill has secured a new partnership with The National Basketball Association (NBA) after being named as a ‘Proud Partner and an Authorized Sports Betting Operator of the NBA in the United States’. Under the terms of the new agreement, William Hill will gain access to official NBA betting data as well as league marks across its mobile platforms and …

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NBA forms first virtual games partnership with Highlight Games

Highlight Games Limited announces a major coup partnering with the NBA and its syndicate National Basketball Players Association (NBPA) to launch new virtual sports property – ‘NBA Last 90’. Highlight Games is a developer of specialist virtual games content, utilising real sports footage to engage wider audiences. The announcement sees Highlight Games launch NBA Last 90, which will ill utilize actual …

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