Tag Archives: Schalke 04

Betway has further entrenched its marketing position in the tennis scene, inking a sponsorship arrangement with ATP Tour event the European Tour. Representing an expansion of Betway’s sponsorship portfolio of elite tennis events, the deal builds on the SuperGroup-owned and Malta and Guernsey-based operator’s previous partnerships with Generali Open, Nordea Open, Miami Open, Hamburg Open, Noventi Open and the Mercedes …

Betway has strengthened its marketing and branding in the German sports betting space, striking a deal with Bundesliga club VfB Stuttgart. As part of the three-year agreement, Betway will gain branding on the LED screens and cam carpets at the VfB Stuttgart stadium, the 60,000-seat Mercedes-Benz Arena. Additionally, the Malta-based bookmaker will also secure activation rights as part of the …

Betway has further enhanced its marketing in the sports space, signing a three-year agreement with German football club FC Schalke 04. Under the terms of the agreement, Betway will become the new premium partner of the Bundesliga team, benefiting from branding and advertising around the Veltins Arena in Gelsenkirchen for the next three seasons. “It’s a great honour to be …

Bet-at-home enjoyed a successful third quarter in part due to the European Championships, but it still saw its marketing expenses outpace gross gaming revenue growth for the nine months to September. The Austrian, German and Eastern European-facing operator saw gross gaming revenues for the nine-month rise nearly 15% to €100.4m. Net revenue after gaming taxes and VAT rose 13.5% to …

Manchester City has moved into the burgeoning eSports market, by announcing that it has signed 18-year old Kieran “Kez” Brown as its first ever professional eSports player. Brown, a Pro FIFA EA Sports gamer, will represent Manchester City at various international eSports tournaments and will further promote the football club while participating in live stream games on YouTube and Twitch …

Schalke 04 entered esports by way of League of Legends team Legends last month, and the latest news is that the club has signed three pro FIFA players.  The three players are former world champion Joshua ‘Krone’ Begehr, Austrian Mario Viska and Cihan Yasarlar, who was previously playing for SK Gaming. Begehr said of the news: “Being able to realise a project of …

Frankfurt-listed online betting operator bet-at-home AG has confirmed that it has renewed its betting partnership with Rhineland Bundesliga football club Schalke 04 for a further two seasons (contract expires end of Bundesliga 2017/18). The German focused betting operator did not disclose any financial details regarding the partnership. However bet-at-home marketing were pleased to renew its longest standing betting partnership with …

Valencia CF has become the first La Liga club to have its own esports team after the grand unveiling on Tuesday June 7th at the Mestalla stadium. This move follows the recent announcement by Schalke 04 that it had moved into the world of esports by acquiring and rebranding the popular team Immortals. Peter Draper, Marketing Director of Valencia CF, said: “This is …

Schalke 04 has become the latest major football side to embrace the world of esports but it’s gone about it a far more dedicated way by taking over League of Legends team Elements.  Moritz Beckers-Schwarz, chairman of the board at FC Schalke 04 Arena Management GmbH said: “We have noticed that the level of professionalism in esports has continued to …