Gareth Bale has been named a regional brand ambassador for online bookmaker SBOTOP. The former Real Madrid and Wales football star will help the platform engage with its existing customers whilst also introducing the gaming experience to a ‘new and much larger’ range of sports audiences. Bill Mummery, SBOTOP CEO, commented: “SBOTOP is absolutely thrilled to team up with Gareth …
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‘Simply put – because it works’: Bill Mummery explains SBOTOP’s Fulham deal
Despite the Premier League’s vote to gradually reduce the visibility of gambling sponsorships, the top-flight remains a prominent vehicle for operators due to its broadcasting reach and branding power. This is the primary motivation behind SBOTOP’s deal with Fulham FC, Celton Manx Limited CEO Bill Mummery explained. The firm’s agreement with the Cottagers marked its return to the Premier League, …
Read More »SBOTOP retains Premier League presence with Fulham deal
SBOTOP has signed an agreement with Premier League club Fulham FC, becoming the team’s sponsor for the 2023-24 season and continuing its presence in the English top-flight. The operator, registered in Isle of Man as Celton Manx Ltd and active via the SBOTOP/SBOBET betting brands, will have its logo featured on the front of the Cottages’ first team and on …
Read More »SBOTOP hopeful to ‘remain part of Leeds story’ after sponsorship phase out vote
The Premier League announced yesterday that its clubs had voted almost unanimously in favour of phasing out betting sponsorships, and so SBC News reached out to bookmakers with top-flight partners to gain an industry perspective. Replying to our queries, Bill Mummery, CEO of Celton Manx Limited – parent company SBOTOP, the front-of-shirt sponsor of Leeds United – observed that the ‘voluntary …
Read More »SBOTOP boosts its Caribbean appeal with Bravo on board
Isle of Man betting group Celton Manx has confirmed the appointment of West Indies cricket icon Dwayne Bravo as the first cricket ambassador for its flagship SBOTOP sportsbook brand. Bravo is recognised as one of Caribbean cricket’s best ever ‘all-rounders’, representing the West Indies in all formats of the sport, spanning a career of 256 test caps and 120 one-day-internationals. …
Read More »Leeds United nets record breaking SBOTOP sponsorship for EPL comeback
Isle of Man-based operator Celton Manx has signed a multi-year partnership with Leeds United, with the firm confirming that its sports betting brand SBOTOP will be the Premier League club’s front of shirt sponsor. The sponsorship agreement, which is the largest commercial deal in the club’s history, also sees SBOTOP appear as a sponsor on the club’s official training kit. …
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