Betfair, Sky Betting & Gaming and SBK have become the three latest operators to sign brand partnership deals with Checkd Group. The partnership with Betfair will mark the return of The Group Chat campaign – a collaboration project between Checkd Group’s social brand Footy Accumulators and Betfair – which will provide a range of video content promoting multiples. Checkd Group …
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Nicola Currie and Sean Levey join SBK stable as brand ambassadors
Jockeys Nicola Currie and Sean Levey have joined the SBK stable after agreeing to become the new brand ambassadors for the Smarkets-powered sportsbook app. As part of the agreement, both Currie and Levey will wear SBK-branded riding gear and produce exclusive content for the sportsbook. Discussing the new partnership, Currie said: “I’m delighted to be sponsored by SBK up until …
Read More »SBK signs long-term sponsorship deal with Richard Kingscote
Smarkets’ sportsbook app SBK has committed to a long-term sponsorship of multiple title-winning jockey Richard Kingscote until October 2022. The agreement will see reigning all-weather champion Kingscote wear SBK branded riding gear over the next 16 months, as well as produce exclusive content for the operator. “I’m thrilled to have SBK as my new sponsor, and I’d like to thank …
Read More »Smarkets supercharged by new Susquehanna investment
Smarkets has entered a new enterprise and innovation phase, having completed a Series-B funding round by securing a new investment from Susquehanna Growth Equity (SGE). The transaction marks the first capital raise by Smarkets since the firm’s inception in 2008, which saw it raise to £3.8 million to establish itself as a leading online betting exchange. Subsequent year-on-year growth has …
Read More »Oddschecker: bet365 tops Premier League clickshare table
Oddschecker has published its betting review of the 2020/21 Premier League season, revealing that bet365 led the clickshare rankings table with 17.9% of on-site clicks. The Stoke-on-Trent-based operator’s footballing success mirrors its achievements at the Cheltenham Festival earlier this year, where Oddschecker announced it had generated 19.4% of all betslip clicks. However, despite topping the Premier League clickshare table, Dennis …
Read More »Smarkets builds on Cheltenham success at Aintree
Rachael Blackmore was not the only one who set records at the Aintree Grand National this weekend, as Smarkets recorded a 21% increase in betting volume from 2019. A total of £92.8 million was traded on the platform in comparison to the 2019 figure of £76.5 million, and the 2018 earnings of £57.4 million, whilst from Thursday to Saturday over …
Read More »Smarkets secures SBK listing on Oddschecker
Smarkets has announced that its ‘SBK’ sportsbook app has gone live on the Oddschecker grid. SBK’s market odds, directly indexed from the Smarkets betting exchange, will now be displayed across Oddschecker’s market-leading comparison site which attracts a reported three million unique users per month. The SBK sportsbook was launched in the summer of 2019, as Smarkets’ proprietary built sportsbook app …
Read More »Smarkets enters Colorado market with SBK
Smarkets has made its US debut after soft launching its SBK sportsbook app in partnership with Colorado’s Full House Resorts. The technology group branded its US Colorado debut as a major strategic achievement for the SBK product, less than a year since its sportsbook inception. Last September, Smarkets rolled out its proprietary built SBK sportsbook, a next-generation betting platform which …
Read More »Smarkets expands Strive remit supporting SBK launch
Seeking to boost coverage of its newly launched SBK ‘true price’ sportsbook product, Smarkets has expanded the remit of its partnership with sports marketing agency Strive Sponsorship. Smarkets has worked with Strive since September of last year, appointing the London-based agency to develop brand-led content-rich marketing campaigns across social media verticals, promoting its Smarkets flagship betting exchange product. Expanding Strive’s …
Read More »Smarkets makes its US play with Full House Resorts
Announced as a major corporate development, fast-growth Smarkets has this morning confirmed that it will enter the US sports betting market in partnership with Nasdaq-listed casino group Full House Resorts. Updating the market, Smarkets leadership confirms that it has secured a long-term technology agreement to act as lead online sportsbook supplier for Full House Resorts within the states of Indiana …
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