SBC Media has bolstered its coverage of the Americas, and made a notable investment into the future of its SBC Americas news portal, by appointing former Bally’s Interactive Director of Content, Jessica Welman, as Editor. Welman joins SBC at a crucial time for the betting industry in North America, with more than 30 US states having legalised sports betting and …
Read More »
Sports betting’s growth into a mainstream entertainment product and the industry’s increasingly close relationship with the worlds of professional sports, broadcast and online media, and entertainment are set to be the central theme of SBC Summit North America 2022. The largest conference and tradeshow for the sports betting and igaming industry in the U.S. and Canada returns to Meadowlands Exposition Center in Secaucus, …
Read More »
SBC has made a major investment into both the North American and Latin American sports betting and gaming markets with the recruitment of Bob McFarland for the role of Senior Vice President Sales & Commercial – Americas. McFarland brings to SBC over 20 years of international events sales experience and most recently was Event Vice President and Sales Director at …
Read More »
Back in January, Betfred confirmed that it would open the doors to its first US sportsbook in the state of Iowa, paving the way for the operator’s expansion across a post-PASPA market. Bryan Bennett, the Chief Operating Officer of Betfred US, spoke with SBC Americas to explain the reasoning behind why Iowa was identified as a key state for Betfred’s …
Read More »
As US betting approaches the final straight of its first full year in operations, SBC Americas’ Editor Chris Murphy details that coast-to-coast all critical stakeholders appear to be playing their part in progressing US betting’s agenda – ‘No drama, just business’ the US really is a new territory for gambling… ___________________ With G2E deals still fresh on the order pad …
Read More »
Sports Betting Community (SBC) will be at the forefront as the sports betting industry descends on Las Vegas to take part in the Global Gaming Expo. Fresh off another successful Betting on Sports conference in London, SBC will not only have a presence on the show floor by having a booth for G2E, but will also host the official G2E …
Read More »
Whilst European operators suffered a bad news October, everyone and everything appears to be upbeat stateside, as US gambling incumbents begin to strike out their first sports and marketing partnerships. Chris Murphy SBC America’s editor gives readers his stateside lowdown… _____________ October proved to be the busiest yet for US sport betting, with a flurry of new commercial relationships between industry …
Read More »
Four months following the repeal of PASPA, intriguing partnerships have flourished as US and European gambling enterprises form strategic alliances seeking to crack world sports’ biggest market. Chris Murphy Editor of SBC Americas details US betting’s early movers, and why they will likely collide against old influencers… ________________ Last time we reviewed the newly regulated American sports betting market I described …
Read More »
Over 2,000 delegates from across the world will make their way to Betting on Sports Week to join the international betting and gaming trade conferences, held 18-21 September at Olympia London. It’s an entire week dedicated to gaming, with five conference rooms and two exhibition areas: Betting on Sports (Betting Conference and Exhibition) ESI London (Esports Conference and Exhibition) Casino …
Read More »
Sports betting event organiser and media company SBC Global has launched a brand new website this week dedicated to covering news and developments in the burgeoning Americas markets. SBC Americas (www.sbcamericas.com) will specialise in all aspects of sportsbook, betting, gaming and gambling in the Americas including North, Central, Latin and South America as well as Canada and the Caribbean. Joining …
Read More »
SBC News Voice of the Sports Betting Industry