Tag Archives: Savvy

William Hill tests ‘interactive shop windows’ for Cheltenham 2017

SBC News William Hill tests 'interactive shop windows' for Cheltenham 2017

Bringing innovation and player engagement to its retail betting shops, bookmaker William Hill has launched a series of interactive shop window takeovers promoting its Cheltenham Festival 2017 offers and market odds. The project led by Leeds-based retail and leisure marketing agency Savvy, will see William Hill promote a live in-store campaign utilizing interactive holograms of racehorse and jockeys. The horses …

Read More »