Sportsbet.io has further grown its portfolio of brand ambassadors and sponsorship partners, moving into music as well as sports. The Yolo Group-owned crypto-betting operator has entered into an agreement with King Kaka, a Kenyan rapper with a strong reputation in the East African hip hop scene. As a result of the deal, the artist will carry out a global ambassador …
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Sportsbet.io strengthens Brazilian position with São Paulo sponsorship
São Paulo Futebol Clube has named Sportsbet.io as the Brazilian team’s new ‘master sponsor’ until 2024. The partnership debuted on Saturday in São Paulo’s fixture against Bahia, following an official presentation at the São Paulo stadium a day prior to the Brazilian Championship showdown. Along with branding on the front of players’ shirts, the operator will also appear on the …
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