Tag Archives: Saatchi & Saatchi

Betway launches ‘The Hunch’ through Saatchi & Saatchi deal


Betway has encouraged sports fans to trust their convictions after launching ‘The Hunch’, the operator’s first marketing campaign in partnership with Saatchi & Saatchi. Three new 30-second TV adverts – supported across social, display, radio and print – will introduce brand character ‘The Hunch’ as a “charming, larger than life figure who charismatically occupies a part of every betting punter’s …

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Betway appoints Saatchi & Saatchi to deliver ‘new marketing direction’

Betway has confirmed the appointment of Saatchi & Saatchi London as its new lead creative agency, as the online bookmaker finalises its marketing restructure. Saatchi & Saatchi, one of the highest profile international marketing agencies will work on Betway’s multi-million £/€ Pan-European account, developing creative concepts for the UK, Ireland, Spain, Germany and Belgium as key target markets for the …

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Ladbrokes Australia is ‘Up for the Challenge’ with Saatchi & Saatchi

Ahead of busy period for Australian sports with the AFL and NRL Finals commencing in September, Ladbrokes Australia has announced the launch of its new nationwide marketing campaign ‘Up for the Challenge’. ‘Up for the Challenge’, is the first marketing campaign delivered by Saatchi & Saatchi, who were appointed Ladbrokes Australia’s lead creative agency in May following an account pitch …

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Saatchi & Saatchi wins Ladbrokes Australia creative account

Ladbrokes Australia has selected Saatchi & Saatchi to be its creative lead agency following a competitive pitch process. Australian marketing news sources report that Saatchi & Saatchi Australia won the multi-million AUD $ account beating a number of agencies shortlisted by the bookmaker, including Leo Burnett, M&C (Saatchi Group) and George Patterson Y&R. Saatchi & Saatchi will be tasked with …

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