Rounding off November in style, we have a special edition 6 of the Best featuring Kirsty Gallacher – one of the star co-hosts for next week’s SBC Awards at The Artillery Garden in London. Gallacher, one of the most recognisable faces in sports broadcasting, will be joined on stage by Manchester United and Denmark goalkeeping legend Peter Schmeichel. Keep reading …
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LeoVegas is “gearing up for a big 2019 of golf” after the successful introduction of new Kambi powered betting markets at last month’s Ryder Cup in France. The mobile gametech group launched a variety of markets for featured matches at the biennial golf contest – won by Thomas Bjorn’s European team by a 17½ – 10½ scoreline, including ‘hit the …
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Sports betting platform and software supplier Kambi Group Plc has expanded its golf-related inventory ahead of the start of the Ryder Cup 2018 (27-30 September). Anticipating a record-breaking handle across its partner network, the Stockholm-listed technology supplier has rolled out an in-depth range of pre-match and in-play betting markets for its customers on both sides of the Atlantic. Hosted bi-annually, …
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As a betting product, golf has grown exponentially in recent times and with the Ryder Cup nearing, there is no better time for betting operators to maximise the drive of the sport. Ahead of the eagerly anticipated start of the tournament, SBC spoke to Mike Murphy from OnlineBettingSites.com about how affiliates and sportsbook operators can work together to take advantage …
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Ahead of the start of the Ryder Cup (30 September) at Hazeltine National Golf Club (Minnesota), Paddy Power has unveiled Piers Morgan as Team USA’s chief cheerleader. Launching Paddy Power’s latest viral marketing campaign. the controversial TV presenter and Daily Mail columnist has declared his love for Uncle Sam following the UK’s decision to leave the European Union. Morgan an …
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Conall McSorley, the Commercial Director at Metric Gaming, was at Betting on Sports 2016 to speak about international appeal, and the global reach for sports such as golf. Less than a week on, we caught up with him to discuss some of the points that came out of this session, expand on his predictions for golf betting, and find out who …
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Having served as Paddy Power ‘Mischief Champion’ (official title) since July 2013, Harry Dromey has departed the bookmaker to join UK TV broadcaster Channel 4 as Group Head of Marketing Dromey a key figure for Paddy Power branding and marketing, established a number of high visibility and innovative campaigns, which gained the bookmaker nationwide and international press coverage. Dromey led …
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