Tag Archives: russia

World Cup diary – Localizing the product to BetRegal’s target markets

BetRegal

BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices, is on the road to Russia for this summer’s FIFA World Cup. In the third diary of this World Cup series, Aly Lalani is talking about overcoming an unexpected hurdle, as addressing localization based issues threatens to dominate the operator’s build up to Russia …

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Mind-Future enhances World Cup experience for punters

In anticipation of the 2018 FIFA World Cup in Russia, which is set to be the biggest betting event of all time, Barcelona-based Mind-Future Sports will be giving punters the chance to experience the tournament on giant screens set up across Europe and in Moscow. Having previously promoted clients at events such as the Brazil World Cup 2014, Summer and …

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21Bet launches World Cup Bank Builder

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21Bet is beginning its World Cup build up, with the launch of its new promotion aimed at giving punters the chance to build a healthy balance before the spectacle gets underway. With the showpiece set to get started in Russia on June 14, a little over 20 weeks away, 21Bet has unveiled its ‘World Cup Bank Builder’ offering. The promotion …

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Pavel Korolev – InBet Games – Variety enhances player engagement

Spinomenal

The world of gaming is an incredibly busy and competitive environment, encompassing many themes, and competitively fought by a host firms for the all important attention of consumers. One such corner of this world is sports themed games, a sector within which InBet Games are well versed having scooped the ‘Best Sport Themed Game’ at the SBC Awards 2017 for …

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Digitain pens 1X2 Network distribution deal

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Armenia based Digitain has announced a deal to integrate 1X2 Network’s entire portfolio of virtual sports, table games and slots. Operators using the platform will now enjoy access to a number of titles from the independent supplier, including those from the latest addition to its own catalogue, Iron Dog Studio. Kevin Reid, 1X2 Network’s CCO, commented: “We are delighted to …

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Evgeniy Kiriushin – 1xBet – Taking to the World Cup battle in 52 languages

CEO panel - Copyright: donfiore / 123RF Stock Photo

Established in 2007, 1xBet is a fast-growing company in the sports betting space, with a platform focused on providing the maximum number of events and the highest level of localisation. We caught up with the company’s Head of Business Development Evgeniy Kiriushin to discuss lessons learned in 2017, utilising sponsorship and social media opportunities in 2018, and getting ready for …

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BetRegal diary: A Christmas list of lessons to drive 2018 success

BetRegal

Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind BetRegal.com, a new sportsbook created to provide its customers with the “highest possible value” in prices. In the sixth diary of this series, Lalani is reflecting on the lessons learned from 2017, as the company looks ahead to its first full year with a live product. It’s …

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BBC & ITV publish Russia 2018 TV Schedules

UK terrestrial broadcasters the BBC and ITV have published their respective Russia 2018 FIFA World Cup TV schedules (tournament dates: 14 June – 15 July). The two lead UK World Cup 2018 broadcasters have chosen to split of the 64 matches at the tournament in Russia following negotiations after the draw was made in Moscow last Friday. As a result, …

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Nikos Chalikias – Favbet- Russia 2018 an Insider’s Perspective

Speaking to SBC, Nikos Chalikias Chief Executive of Eastern European focused online sports betting operator Favbet states that Russia 2018 will be a test for all football and betting stakeholders. Chalikias an expert in industry CIS dynamics, details the numerous intricacies and challenges that bookmakers will face in the most unique of FIFA World Cups. Furthermore, Chalikias outlines the importance …

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Russia 2018: Digesting the draw

As Friday’s draw concluded and the World Cup began to take shape, fans were left pondering a mouthwatering clash between Spain and Portugal, renewed optimism in the Three Lions and a slightly surreal tournament opener.   Gareth Southgate’s England were handed a favourable start to the tournament, taking on Tunisia and World Cup debutants Panama in the opening two games. …

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