Tag Archives: russia

Clever Advertising: The ‘lean’ buying method to maximise CIS opportunity

CIS

Our job is to actively listen to the market and act on it, said Marcos Oliveira, CCO at Clever Advertising – a ‘lean’ performance media agency with a balanced business model helping sportsbook and casino operators to identify the best affiliate sites to maximise their media investment, including for emerging markets across the CIS region. SBC: First of all, can …

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Fonbet: KHL club sponsorships more than just brand placement

KHL

As the Kontinental Hockey League (KHL) season gets into full swing, Fonbet has been restructuring its approach to cooperating with the league, placing more of a focus on supporting clubs and direct sponsorships.  In conversation with SBC News, Fonbet CMO Alina Yakirevich explained that this new approach to sponsorship will be expanded across further sports, with football next on the …

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Fonbet nets Salavat Yulaev ice hockey sponsorship

Fonbet has linked with Russian ice hockey team Salavat Yulaev, as the betting company gains brand exposure through the team’s ‘largest advertising contract’. Over the next four years, the Fonbet logo will be shown ‘prominently’ on the Ufa teams’ kit, as well as around the Ufa Arena. Rinat Bashirov, Director General of Salavat Yulaev, commented: “We’re excited to have a long term agreement …

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Moving beyond sponsorship: How Fonbet’s KHL deal is “much more than a business decision”

In Russia, hockey is considered to be the national sport and so securing a partnership with the Kontinental Hockey League (KHL) is a “strategically important asset” for Fonbet.

In Russia, hockey is considered to be the national sport and so securing a partnership with the Kontinental Hockey League (KHL) is a “strategically important asset” for Fonbet.  Speaking to SBC News, Fonbet reflected on the ways in which the operator’s collaboration with the league transcends the typical sponsorship model, highlighting the importance of fan-engagement and social responsibility for hockey …

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Fonbet nets FC Rubin Kazan sponsorship

Fonbet has strengthened its sponsorship portfolio after scoring a new, long-term partnership with FC Rubin Kazan. Under the terms of the new agreement, Fonbet’s logo will be featured on the front of the Kazan team jerseys while company branding will also be displayed throughout the team’s home games. “We’re pleased to welcome the two-time Russian champion to our sponsorship family,” …

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Alina Yakirevich, Fonbet: Euro 2020 and overcoming the challenges of the pandemic

Alina Yakirevich, Fonbet: Euro 2020 and overcoming the challenges of the pandemic

New measures brought in by the Russian government will undoubtedly protect bettors while also increasing traffic for licensed operators “who pay taxes, support athletics with targeted deductions and sponsorship contracts” according to Alina Yakirevich, Marketing Director at Fonbet. Speaking to SBC News, Yakirevich drew attention to the fight against the black market, explaining that measures brought in by the Russian …

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Yury Krasovskiy: How Liga Stavok promotes Russian football on the international stage

ury Krasovskiy discusses how Liga Stavok’s initiatives are making the RPL “even more spectacular and exciting” for international bettors

In an exclusive interview for SBC News ahead of the upcoming Russian Premier League (RPL) season – which is due to start on 23 July – Yury Krasovskiy discusses how Liga Stavok’s initiatives are making the RPL “even more spectacular and exciting” for international bettors and why long-term partnerships with sports organisations are helping the operator to achieve its goals. …

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Creating new experiences: Fonbet on its sponsorship of the Russian national team

Creating new experiences: Fonbet on its sponsorship of the Russia national team

With such a massive acquisition opportunity presented by Euro 2020, we’ve seen bookmakers take a creative approach to making the best use of their promotions.  For leading Russian operator Fonbet, a partnership with the country’s national football team has helped it to deliver a range of new experiences for its players. Speaking to SBC News, Alina Yakirevich – CMO at …

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