Tag Archives: Russia 2018

Ladbrokes – Bookmakers face £5m Russia 2018 goalfest torpedo

Entering the last round of FIFA World Cup group matches, UK bookmakers fear a ‘significant payout should Russia 2018’s goalfest continue’. The tournament has broken the record for the longest stretch of games at a World Cup without a goalless (0-0) draw. Thus far 32 Russia 2018 matches have been played featuring 85 goals (ratio – 2.6 goals per match). …

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Simon Trim: Sporting Group – Beyond the Noise… Developing Russia 2018 as a long term proposition

Simon Trim Chief Executive of Sporting Group believes that betting’s legacy values on player acquisition, activation and retention need to be redeveloped if Russia 2018 is to become a genuine long-term growth and value generating prospect for industry incumbents. This summer the general public will be inundated by sector marketing, offers and promotions. However, Trim believes that pricing strategy, player …

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Paddy Power & Chime Sports seek ‘No Nonsense’ Russia 2018

The first weekend of World Cup Russia 2018, saw Paddy Power launch its first TV advertising campaign under the guidance of new creative agency Chime Sports. The Irish bookmaker debuted the first TV advert of its new campaign series ‘Paddy Power – Enough of the Nonsense’, competing for brand coverage during a saturated Russia 2018 opening weekend. “While VAR is …

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SBC’s On The Ball – International insight

The Russian World Cup kicked off in style yesterday evening, with the hosts taking apart an amateur looking Saudi Arabia side, in front of a jubilant Moscow crowd. To mark the commencing of football’s showpiece event, this edition of On The Ball aims to give a greater insight into some international stories, analysing the 2026 World Cup, as well as …

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Jonathon Hurst: Kambi – Meeting the Full Service Demands of Russia 2018

Russia 2018 is the most challenging World Cup for all industry stakeholders, having to meet instant consumer demands across all verticals, whilst tackling changes in football and viewer disruption. Jonathon Hurst Head of Live Football at Kambi Group Plc, tells SBC why effective UX combined and new immersive in-play betting options have been put at the front of Kambi’s Russia …

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GiG unveils in-play innovation for Russia 2018

Gaming Innovation Group (GiG) is aiming to introduce a different take on the odds market for the upcoming World Cup, with the launch of its advanced sports betting platform product. The platform, which has been under development for the last 18 months, launched today on Rizk.com, the company’s own brand. It will be made available to external operators at a …

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GVC recruits RISQ as group jackpot betting lead

FTSE250 gambling group GVC Holdings has confirmed that industry risk-management and insurance specialist RISQ will act as lead betting jackpot supplier for its online betting properties. Updating the market, GVC will move to enhance its betting promotions with RISQ B2B Jackpot solutions. The partnership has begun with RISQ acting as lead insurer of GVC’s European sportsbook Bwin’s World Cup 2018 …

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Kindred Futures develops AI-Chatbot to overcome betting nuances

Kindred Futures the innovation arm of Stockholm-listed online gambling firm Kindred Group Plc, has launched a pioneering AI conversational chatbot system in partnership with tech start-up Artificial Solutions. Updating the market, Kindred Futures has developed its AI-centric chatbot to bypass industry standard ‘click-button functionalities’ and ‘key-word driven responses’, which struggle to identify problems related to the breadth and depth of …

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Oddslife signs up betFIRST for ‘BetSurvivor’ World Cup game

Oddslife has teamed up with Belgian operator betFIRST to launch a last man standing social betting game ahead of the FIFA World Cup in Russia. BetSurvivor has been produced by Oddslife, the tech company behind the recently launched SportKenya, to find the sharpest predictor at this summer’s tournament. This new venture will help to establish another network for betFIRST, part …

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‘The World Awaits’ Genting unveils Russian World Cup promotion

Genting Casino has unveiled details of its tournament marketing campaign, ‘The World Awaits’ which looks to enrich the World Cup experience for its punters. When members swipe their card at any of Genting’s 35 premium retail casinos in cities across the UK automatically enter themselves into a prize draw to win a share of a £25,000 prize pool with one …

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