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Russell Karp: DataArt – US betting faces a UX ‘culture clash’ challenge…

July 23, 2019

Does the betting industry recognise its prominent ‘UX challenge’ developing and delivering its initial product propositions for the liberalised US sports betting market post-PASPA. Russell Karp Vice President of Media & Entertainment at DataArt, details to SBC audiences that effective European UX strategies cannot be simply transferred to a US playing field, without stakeholders undertaking their homework on multiple …

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