Tag Archives: rugby

Ladbrokes boosts Irish profile by announcing new Ambassador club

Ladbrokes has moved to enhance its Irish sports status by confirming the appointment of former Republic of Ireland striker Kevin Doyle and former Munster and Ireland Rugby blindside flanker Stephen Ferris as Brand Ambassadors. Doyle and Ferris join middleweight boxer Jason Quigley and champion jockey Paul Townend as Ladbrokes Ireland expands its ambassadorial stable. The quintet is set to engage football, …

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More bets wagered on Six Nations as England tipped for success

rugby

UK punters’ interest in the Six Nations has continued to grow, with 26 per cent more bets being placed in comparison to this time last year. Ahead of this weekend, Wales vs England has proven to be the most popular betting event of the tournament so far, with five times more bets being placed on this game in comparison to …

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21Bet ‘absolutely delighted’ with Gloucester partnership

Having extended their venture into the world of sports sponsorship by becoming the official betting partner of Gloucester Rugby, 21Bet CEO, Richard Hogg told SBC, ‘we’re absolutely delighted with the partnership’. A cornerstone of the sponsorship is the temporary renaming of the West Terrace to the ‘21Bet Terrace.’ Hogg a committed rugby fan further stated: “They are steeped in history and …

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21Bet agrees deal to become official betting partner of Gloucester Rugby

Online bookmaker 21Bet has announced that a deal has been agreed for it to become the official betting partner of Gloucester Rugby ahead of the 2017/18 season. Having already agreed to become the shirt sponsor for Waterford FC and become the betting partner for second-tier English football team Wolverhampton Wanderers, it’s clear that 21Bet is looking to expand its venture into …

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Betsafe secures Saracens Rugby ‘Principal’ Sponsorship

Bookmaker Betsafe has announced that from the 2017/18 season, it will become the principal sponsor of back-to-back European rugby champions Saracens. Betsafe will also become the official betting partner of the Saracens and its branding will appear on the shirts and around the stadium of the European champions for the next three seasons. Nicola Fitton, Managing Director at Betsafe, said: “We …

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Sponsorship Spotlight – Increased TV coverage and opportunities for betting partners in Rugby

Football Index - Copyright: dizanna / 123RF Stock Photo

As the Six Nations makes its return after a one-week break, we’ve put Rugby sponsorship into the spotlight on SBC News. A month on from Leicester Tigers signing LeoVegas as its ‘Official Betting and Gaming Partner’, we caught up with Chris Rose, Head of Brand for the 10-time English Champions, to discuss the lack of visibility for betting partners in …

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PMU bets big on French football and rugby coverage

French state-owned gambling operator Paris Mutuel Urbain (PMU), will enter the 2016/17 football and rugby seasons with eight high coverage club partnerships. Committed to raising its brand profile within French sports PMU has secured partnerships with French football clubs’ RCL Lens, Racing Club Strasbourg, FC Rennes and Stade Lavallois. Its marketing partnerships’ with French rugby clubs will see PMU partner …

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NetBet hoping to #makesomenoise at England v Australia

Online sports and casino brand NetBet is hoping to help the home of World Rugby break the sound barrier this Saturday with England’s tournament future on the line against Australia. The brand has hired DICE London to garner fan support and raise the noise level to record breaking heights with its #makesomenoise campaign. Tests during this year’s Six Nations Championship showed that the …

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Betsafe launches ‘Rugby Challenge’ with Captive Media

Betsson AG brand Betsafe announced today a unique new way for male rugby fans to get involved in the Rugby World Cup  with the chance of winning tickets to the final: The Betsafe Rugby Challenge. The Betsafe Rugby Challenge is a video game with a difference – played not on game consoles or even on smartphones, but on the Captive Media …

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Andy MacKenzie – what punters are predicting for Rugby World Cup

Andy MacKenzie of spread betting firm Spreadex reveals what spread betting punters are making of the Rugby World Cup. Rugby World Cup fever is about to envelope the nation and spread betters are also salivating at the prospect of six weeks of in-play betting opportunities, starting with England v Fiji on Friday. A total of 20 nations will compete in …

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