The Department for Digital, Culture, Media & Sport (DCMS) has pledged £300 million to safeguard professional sports’ immediate future, as confirmed in its ‘Sport Winter Survival Package’. Emergency funds will be made available to sports governing bodies to distribute to clubs and organisations that have been affected by the ongoing COVID pandemic. Sports England will oversee the allocation of funds, …
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Ladbrokes boosts Irish profile by announcing new Ambassador club
Ladbrokes has moved to enhance its Irish sports status by confirming the appointment of former Republic of Ireland striker Kevin Doyle and former Munster and Ireland Rugby blindside flanker Stephen Ferris as Brand Ambassadors. Doyle and Ferris join middleweight boxer Jason Quigley and champion jockey Paul Townend as Ladbrokes Ireland expands its ambassadorial stable. The quintet is set to engage football, …
Read More »More bets wagered on Six Nations as England tipped for success
UK punters’ interest in the Six Nations has continued to grow, with 26 per cent more bets being placed in comparison to this time last year. Ahead of this weekend, Wales vs England has proven to be the most popular betting event of the tournament so far, with five times more bets being placed on this game in comparison to …
Read More »21Bet ‘absolutely delighted’ with Gloucester partnership
Having extended their venture into the world of sports sponsorship by becoming the official betting partner of Gloucester Rugby, 21Bet CEO, Richard Hogg told SBC, ‘we’re absolutely delighted with the partnership’. A cornerstone of the sponsorship is the temporary renaming of the West Terrace to the ‘21Bet Terrace.’ Hogg a committed rugby fan further stated: “They are steeped in history and …
Read More »21Bet agrees deal to become official betting partner of Gloucester Rugby
Online bookmaker 21Bet has announced that a deal has been agreed for it to become the official betting partner of Gloucester Rugby ahead of the 2017/18 season. Having already agreed to become the shirt sponsor for Waterford FC and become the betting partner for second-tier English football team Wolverhampton Wanderers, it’s clear that 21Bet is looking to expand its venture into …
Read More »Betsafe secures Saracens Rugby ‘Principal’ Sponsorship
Bookmaker Betsafe has announced that from the 2017/18 season, it will become the principal sponsor of back-to-back European rugby champions Saracens. Betsafe will also become the official betting partner of the Saracens and its branding will appear on the shirts and around the stadium of the European champions for the next three seasons. Nicola Fitton, Managing Director at Betsafe, said: “We …
Read More »Sponsorship Spotlight – Increased TV coverage and opportunities for betting partners in Rugby
As the Six Nations makes its return after a one-week break, we’ve put Rugby sponsorship into the spotlight on SBC News. A month on from Leicester Tigers signing LeoVegas as its ‘Official Betting and Gaming Partner’, we caught up with Chris Rose, Head of Brand for the 10-time English Champions, to discuss the lack of visibility for betting partners in …
Read More »PMU bets big on French football and rugby coverage
French state-owned gambling operator Paris Mutuel Urbain (PMU), will enter the 2016/17 football and rugby seasons with eight high coverage club partnerships. Committed to raising its brand profile within French sports PMU has secured partnerships with French football clubs’ RCL Lens, Racing Club Strasbourg, FC Rennes and Stade Lavallois. Its marketing partnerships’ with French rugby clubs will see PMU partner …
Read More »NetBet hoping to #makesomenoise at England v Australia
Online sports and casino brand NetBet is hoping to help the home of World Rugby break the sound barrier this Saturday with England’s tournament future on the line against Australia. The brand has hired DICE London to garner fan support and raise the noise level to record breaking heights with its #makesomenoise campaign. Tests during this year’s Six Nations Championship showed that the …
Read More »Betsafe launches ‘Rugby Challenge’ with Captive Media
Betsson AG brand Betsafe announced today a unique new way for male rugby fans to get involved in the Rugby World Cup with the chance of winning tickets to the final: The Betsafe Rugby Challenge. The Betsafe Rugby Challenge is a video game with a difference – played not on game consoles or even on smartphones, but on the Captive Media …
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