Betfred has maintained its marketing foothold in rugby league, extending its contract with the Rugby Football League (RFL) to continue as title sponsor of the men’s, women’s and wheelchair Challenge Cups. Included as part of the partnership enhancement is the title sponsorship of next Challenge Cup Final – due to be held at the Tottenham Hotspur Stadium in May 2022 …
Read More »
Simon Johnson, the current Chair of the Rugby Football League, has been selected as the new Chair of SIS (Sports Information Services). Johnson will bring with him a wealth of senior leadership experience to the position, which SIS believes will help strengthen the supplier’s position within the global betting industry. Richard Ames, CEO of SIS, said: “The appointment of Simon …
Read More »
Sportradar has announced the extension of its partnership with the Rugby Football League (RFL) after receiving a clean bill of health for more than 200 matches that were monitored in 2018. The extension deepens the strong relationship between Sportradar and the RFL, which first began in 2017. As part of the new agreement, the partnership will continue for the 2019 and 2020 …
Read More »
UK Bookmaker Coral have teamed up with The Rugby Football League as part of a “historic commercial partnership” that will see the bookmaker sponsoring both the men’s and women’s Challenge Cups for the first time. The two-year deal will bring the two competitions together on 27 July, when the Coral women’s Challenge Cup Final shares the stage with the men’s …
Read More »
Partnering with fan engagement experts InCrowd, the Rugby Football League (RFL) is further elevating levels of fan interaction. In a move powered by Fanscore, InCrowd’s introduction of video polls has driven engagement levels up for the Rugby Football League’s successful membership platform, OurLeague, enabling the RFL to further develop direct relationships and continue to create unique experiences, for every fan. Polls …
Read More »
Super League’s Grand Final gatecrashes one of the most iconic football stadiums in the world this week, when an intriguing West Yorkshire derby descends into Manchester. Runaway league leaders Castleford Tigers take on Leeds Rhinos, when, for one night per year, football is a mere afterthought and Rugby League takes over Old Trafford. Title sponsors Betfred, which beat off competition …
Read More »
SBC News Voice of the Sports Betting Industry