Tag Archives: Royal Ascot Festival

Paddy Power becomes headline sponsor of ITV Racing

SBC News Paddy Power becomes headline sponsor of ITV Racing

Irish bookmaker Paddy Power has been announced as the new headline sponsor of ITV Racing, beginning on 1 January 2021. The agreement was negotiated by MediaCom, and includes broadcast, catch up, digital, social, podcast and licensing rights. In addition Flutter Entertainment brands will feature in the ITV Racing App, and Betfair will sponsor ITV Racing’s Saturday morning programme The Opening …

Read More »

Oddschecker: ‘Unusual circumstances’ fail to hinder Royal Ascot traffic

SBC News Oddschecker: ‘Unusual circumstances’ fail to hinder Royal Ascot traffic

This year’s Royal Ascot Festival attracted 21.6% more traffic during the week when compared to last year’s event, according to the latest data released by Oddschecker. Despite taking place under ‘unusual circumstances’, Oddschecker confirmed that ‘interest was clear’ in the festival, with a 35% uptick in affiliated registrations versus 2019. Alongside the increase in traffic, the event was reported to …

Read More »