Tag Archives: Roy Pedersen

Do 628 million Indian gamers speak Hinglish?

India is one of the hottest markets for iGaming. But how do you localise your content in a country where the language can change every 15-20 kilometres?  Before we dig deep, an anecdote to set the appropriate mood for a digital iGaming conference about India.    “People in India communicate quite differently from what I am used to. I realised …

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All-in Translations: One Flew Over the Football’s Nest

All-In

They are known for localizing online casino content. Now they’re pleading football mania. All-in Translations CEO Roy Pedersen sums up 1,000 days at the football and betting crossroads to highlight the lessons learned. When I launched All-in Translations in Malta back in 2008, the company’s mission was to solve a very obvious problem: many of the people doing language localization …

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