Tag Archives: Rotislav Kishenkov

SBC Digital Summit Africa: Duplicating your European offering in Africa simply won’t work

Operators cannot simply copy and paste their European offerings into the African market, explained Sab Jhooti, CEO of Bonmoja at the SBC Digital Summit Africa, adding that operators must understand the niches and intricacies of each individual market. Speaking as part of the ‘Opportunities in East Africa’ panel, Jhooti gave a run down on his key advice for those eyeing …

Read More »