September 27, 2022
In support of its international growth ambitions, ‘supercharged betting service’ kwiff has entered into a partnership with Xtremepush. The agreement covers provision of the multi-channel experience and engagement marketing provider’s personalisation solutions, as it seeks to add momentum to its player outreach strategy. This approach, kwiff explained, is an ‘integral part’ of its growth plans, which have so far seen …
Read More »June 11, 2021
With the rescheduled Euro 2020 tournament about to kick-off, sportsbooks will look to a variety of outbound and inbound channels to engage with fans and generate excitement. But according to Ross O’Connor, Director of Account Management at engagement specialists Xtremepush, it’s the old workhorse SMS that may yet prove to be the not-so secret weapon. He told SBC that at …
Read More »April 7, 2021
Ross O’Connor, Director of Account Management at player engagement and retention software provider Xtremepush, said he was bowled over by the volume of multichannel campaigns delivered by its clients throughout the Cheltenham Festival. He told SBC News: “Cheltenham week is often described by the industry as Christmas for sportsbooks. By all accounts, 2021’s edition really delivered on that promise for …
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