Tag Archives: Rohini Sardana

Rohini Sardana: Betting needs to find its Z appeal

Entering a new decade, industry leadership faces the challenge of developing stronger consumer propositions and engaging products, as the sector hits its ‘peak betting phase’. The industry’s 2020 agenda began with UKGC Chief Executive Neil McArthur outlining concerns that the industry’s consumer confidence had ‘reached its lowest ebb’, whilst participation shrinks.  Amid these prominent concerns, Generation-Z enters working life as …

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SIS: Rohini Sardana – Engaging new audiences in the esports world

Back in February, racing content and sports data provider SIS (Sports Information Services) launched its new esports-focused Competitive Gaming, a betting product tailored to esports sportsbooks. In a catch up with the Head of Product Propositions at SIS, Rohini Sardana, we discussed how the first month has been for Competitive Gaming. Sardana told SBC about the decision behind the expansion …

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