Tag Archives: robin hutchison

How Esports Designed For Betting Can Drive Superior Margins

SBC News How Esports Designed For Betting Can Drive Superior Margins

Esports is one of the fastest growing betting verticals, and according to a recent report from Valuates Reports, the global esports betting market is projected to reach $1.8bn by 2026, up from $692m in 2019. However, despite the significant growth in the value of the esports betting market, margins remains a key challenge for many betting operators.  To delve deeper …

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SIS to showcase next generation of trading innovations for horseracing

SBC News SIS to showcase next generation of trading innovations for horseracing

SBC Webinars will showcase Sports Information Services  (SIS), a leading supplier of 24/7 betting services to the global betting and gaming industry, and partner RACELAB, an innovative racing technology provider, share insights on the next-generation racing trading innovations. The 45-minute long live webinar will feature expert insight from SIS Head of Trading Adam Conway, and Shane Clarke, Founder & Executive Director …

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The World Cup’s Finest with SITA Director Robin Hutchison

SBC News The World Cup’s Finest with SITA Director Robin Hutchison

In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. This afternoon’s World Cup memories come courtesy of Square in the Air Director Robin Hutchison, who talks of a German invasion of …

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Square in the Air – Robin Hutchison – The “go-to-provider” for sports betting PR

SBC News Square in the Air - Robin Hutchison - The “go-to-provider” for sports betting PR

We spoke to Robin Hutchison, Director of sports betting PR agency Square in the Air. He looks back on a memorable year for the firm, and discusses his hopes moving into 2018. SITA was recently crowned Marketing Agency of the Year at the annual SBC Awards, and Hutchison believes his company were good value for the honour: “We were delighted …

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#bofcon2017 – Suppliers evolve within a consolidated market place

SBC News #bofcon2017 – Suppliers evolve within a consolidated market place

SBTech CEO Richard Carter said it is unlikely that operators will move all product development in-house, after suggesting that it only “makes financial sense in the board room”. Carter was part of the Supplier CEO panel at Betting on Football 2017, alongside BetConstruct CEO Vahe Baloulian, OPTIMA speaker Jacob Lopez Curciel and BtoBet Kostandina Zafirovska. The session featured a discussion around …

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iGaming Business appoints Square in the Air as PR lead

SBC News iGaming Business appoints Square in the Air as PR lead

Industry news publication and events organiser iGaming Business, has announced that it has a signed public relations and marketing agency agreement with Square in the Air to lead PR for its corporate events portfolio. The communications led agreement will see Square in the Air become official PR partner for leading iGaming Business events including the iGaming Super Show, as well …

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Euro 2016 Breakdown: Assessing bookmaker promotions & offers

SBC News Euro 2016 Breakdown: Assessing bookmaker promotions & offers

The Euro 2016 final is nearly upon us, as France prepare to take on Portugal in Paris. SBC News has been keeping an eye on the best offers throughout the tournament, as bookmakers across Europe have implemented marketing strategies to acquire and retain the most customers. SBC has conducted interviews with Oddschecker, Square in the Air and BetVictor as part of our …

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