French football legend Robert Pires has been appointed Brand Ambassador at Asian online casino and sports betting operator CMD368. In his role as a Brand Ambassador, Pires will work closely with CMD368 to promote the company’s brand in Asia and carry out digital marketing ahead of next year’s highly anticipated UEFA European Championship. He will also participate in a promotional …
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FavBet’s Alex Hleb deal: “When contract is just a piece of paper”
Oleg Smityuk from FavBet reflects on his experience of building beneficial partnerships with brand ambassadors, citing Champions League winner Alex Hleb as a case study for the Belarus market. More than a year ago now, I joined FavBet in a Head of International Markets role. I have since executed one of the top priorities for the company, which was relaunching …
Read More »Casino experience on bwin gets digital facelift
GVC Holdings’ leading sports brand bwin has given its casino offering a “digital facelift” to create a more immersive experience for its users. The new site features sharper graphical displays, improved grid categorisation and a game view which allows games to be launched it either in embedded or breakout modes. There is also a Featured Games category and a new …
Read More »World Cup winner Robert Pires joins bwin as brand ambassador
World Cup winner Robert Pires has pledged to provide bwin with a “new perspective that the fans can enjoy” after being appointed as a brand ambassador for the European sportsbook. In the newly created position, the Frenchman will engage with bwin customers across France and the UK. A key part of his role will see him produce and feature in …
Read More »Steven Gerrard signs up for Betsafe backed Star Sixes
Former Liverpool and England captain Steven Gerrard is just one of the star names pulling on their national jerseys again as part of the inaugural Star Sixes tournament in London, backed by Betsafe. Betsafe has been confirmed as the official Principal Partner of the six-a-side football tournament, which will be shown live on Sky Sports from the O2 Arena (13-16 …
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