As more states join the US sports betting and igaming fray, the market dynamics are evolving rapidly. Robbie Sexton, Director of Partnerships & Sports Betting & Gaming at Xtremepush, sat down for an interview with Oren Langburt, VP of Marketing at InclineBet to talk about the current state of play in the US. XP: Can you give us an overview …
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Xtremepush has officilly gone live with Playr.Bet to provide the Brazilian operator with various customer engagement solutions. In detail, the engagement platform now enables Playr.Bet to foster player relationships by delivering ‘highly personalised and timely’ marketing communications, in a deal that will drive marketing ROI and player retention. The group will be leveraging its integration with igaming platform provider GiG …
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Xtremepush, the customer engagement platform for player retention in the sports betting and gaming industry, has entered into a new collaboration this week with North American free-to-play sports prediction platform, Chalkline. A statement from Xtremepush outlined that the partnership will give operators and affiliates access to a “solution that combines hyper-personalized omni-channel messaging around live and pre-match prediction games”. It …
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Robbie Sexton, Director of Partnerships and Sports Betting and Gaming at Xtremepush, is attending this year’s ICE Totally Gaming conference in London (February 7 to 9). During a brief pre-event chat with SBC, he shared some of his key thoughts and expectations of the show. How do you prepare for an event as important as ICE? As a team, we …
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Seeking to strengthen its customer retention tech capabilities, Xtremepush has signed an agreement with Vaix, a Sportradar subsidiary. The customer engagement platform, which focuses on player retention for sports betting and gaming, will utilise Vaix’s AI solutions to provide operators with better technical capabilities. By partnering, the two firms have set out a goal of assisting firms with identifying high-value …
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Targeting an enhancement of the customer retention offering available to betting operators, Xtremepush and Gaming Innovation Group (GiG) have signed a partnership agreement. The two sportsbook and igaming solutions providers intend to enable ‘deep segmentation and personalisation’ for customer engagement, using a real-time engine and data synchronisation between the two firms. Specific objectives of the partnership include driving player retention, …
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Push notification is the sports betting industry’s most powerful method of connecting with players at speed and scale. That’s according to Robbie Sexton (pictured), Director of Partnerships and Key Accounts at Xtremepush. But what is it about push messages which make them somewhat of a secret weapon for operators looking to engage and retain bettors? Sexton puts this down to …
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