Tag Archives: Rob Pryce

The Pools has enlisted Xtremepush to optimise its marketing channels and customer acquisition and retention strategy in support of its ongoing digital transformation. In 2023, the century-old business formerly known as The Football Pools rebranded to The Pools (thepools.com), launching its new app, website, and new games suite. Adopting a new digitally-led, player-centric approach, The Pools will utilise Xtremepush’s leading …

Supercharged betting operator kwiff has expanded its agreement with Xtremepush, focused around omnichannel CRM capabilities. The extension of the duo’s collaboration, which began with a preliminary deal back in September 2022, will cover two key focus areas of kwiff’s CRM capabilities.  Firstly, the firm will gain access to Xtremepush’s Omnichannel Customer Engagement and CDP platform, with a ‘deep integration’ conducted …