Leeds-based independent online gambling company, Sky Betting & Gaming (SB&G), have announced a number of significant internal promotions across all major divisions: Sarah Merrick has been promoted to Director of Gaming Trading Performance Steve Birch has been promoted to Commercial Director, Sky Bet Paul McCormick is promoted to Director of Sports Betting Technology Lee O’Donnell is promoted to Director of …
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Sky Betting & Gaming commits further £1 million to developing graduate opportunities
Continuing its commitment to Yorkshire technology and social enterprise, Sky Betting & Gaming (SB&G) has announced that it will invest a further £1 million on its ‘Commercial Academy’ programme. Geared towards graduate recruitment, SB&G’s Commercial Academy will offer a range of opportunities across the company’s HR, finance, marketing and commercial divisions. SB&G detailed that positions offered by its Commercial Academy …
Read More »Sky Betting & Gaming makes 100 Best Companies to Work For list
Leeds-based independent online gambling company Sky Betting & Gaming (SB&G) was last night confirmed as the only gaming company to make it into the prestigious Sunday Times 100 Best Companies to Work For list. The company was granted two-star status, entered the list at number 94 after less than a year as an independent company, and won a special learning …
Read More »Sky Betting & Gaming awarded company accolade
Leeds-based online betting and gaming operator Sky Betting & Gaming (SB&G) has today confirmed that it has been granted a prestigious ‘Best Companies to Work For’ award in its first year as an independent company. The Top 100 Best Companies lists are widely acknowledged as the most extensive research into employee engagement in the UK. All the scores and ratings …
Read More »Sky Bet launches new ‘Betting Better’ campaign with mcgarrybowen
Sky Bet has announced the launch of its new betting campaign “It’s Betting, Better” for the 2015/2016 Premier League football season. The campaign, created by mcgarrybowen, will launch on TV with a series of spots promoting the latest features and offers under the theme of ‘It’s Betting, Better’. The campaign’s initial focus is on football with Cash Out, In Play, Price …
Read More »Sky Bet hires Adam Smith as Head of Corporate Communications
Sky Betting and Gaming (Sky Bet) has confirmed the hire of Paddy Power Head of External Affairs Adam Smith, as the operators new Head of Corporate Communications. Smith is set to join the Sky Bet team in July, and will lead the operators corporate communication strategy and the company’s relationships with political, regulatory and media stakeholders. Smith who joins from …
Read More »Sky Bet aims to extend Football League sponsorship
Following the completion of the 2014/15 league season, UK online betting operator Sky Bet will continue as title sponsor of the Sky Bet Championship, Sky Bet League 1 and Sky Bet League 2 for season 2015/16, the company’s third as title sponsor. Having been in discussions on sponsorship opportunities from 2016 onwards, the League can confirm that Sky Bet has made …
Read More »Sky Bet launches “Are You In?” campaign
Sky Bet the sports betting subsidiary of British broadcaster BskyB announced the launch of a new digital and broadcast marketing campaign – “Are You in?” Focusing on the upcoming start of the 2014/2015 English Football Season (Commencing August 4), the new multi-channel and multi-content marketing campaign will feature Sky Sports News presenters Jim White and Natalie Sawyer. The campaign was …
Read More »Rob Painter – SkyBet – On Sponsorship
With the English football season starting on the 9th of August, SBC caught up with SkyBet Marketing Director Rob Painter, to discuss football betting sponsorship. In June 2013 SkyBet became the title sponsors of the English Football league, a deal which has seen the SkyBet brand covered through multiple channels. Rob Painter has worked with some of the UK biggest brands as …
Read More »Sky Bet appoints M&C Saatchi Sport for Football League sponsorship
Sky Bet, the UK’s fourth largest online sportsbook, has entrusted M&C Saatchi Sport and Entertainment to fast track its title sponsorship of the English Football League. The event, digital and social media specialists, which has global offices in London and New York, will launch a campaign that demonstrates Sky Bet’s commitment to growing and reinvesting in the beautiful game. The …
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