Tag Archives: roar digital

GVC doubles down on LeanConvert’s optimisation capacity

GVC Holdings has confirmed that it will expand its existing relationship with customer conversion and campaign optimisation specialist LeanConvert. The FTSE250 online gambling group has worked with LeanConvert teams for the past two years, with the optimisation outfit becoming a key stakeholder in the firm’s strategic alignment of its marketing divisions, post-GVC 2018 acquisition of Ladbrokes Coral. LeanConvert will work …

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GVC & MGM platform to power sports betting for Yahoo Sports

Verizon Inc digital media property Yahoo Sports has this morning confirmed that it has entered a strategic partnership with MGM Resorts to power the launch of its imminent sports betting vertical. The agreement sees Yahoo Sports become a ‘digital media partner’ of MGM Resorts, with Verizon’s sports publisher set to launch sports betting functionalities across its Yahoo Sports app this …

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Digital gains see GVC up 2019 earnings guidance


FTSE gambling group GVC Holdings Plc has this morning upgraded its full-year EBITDA guidance to £670-680 million from its previous £650-670 million range. Updating the market, GVC governance points to continued online growth maintained during a ‘softer’ Q3 trading period’, in which GVC delivered a 12% increase in net gaming revenues (NGR) despite competing against World Cup Russia 2018 comparatives. …

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GVC shows global depth countering UK retail realities

FTSE100 GVC Holdings Plc has this morning published its ‘post-close’ interim H1 2019 trading update, citing strong online growth as the company continues to adjust to UK FOBTs retail realities. Despite competing against a tough comparative period featuring World Cup 2018 trading, GVC maintained its digital momentum to record a group H1 2019 NGR of +17%, helping the firm to period …

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GVC expands Optimove CRM dynamics across global group portfolio

FTSE100 online gambling group GVC Holdings Plc has renewed and extended its CRM and marketing partnership with ‘relationship marketing hub’ Optimove. Updating the market, GVC will move to extend Optimove marketing provisions and tools across its enlarged brand portfolio, which will include servicing UK Gala brands and new US MGM joint venture Roar Digital. Optimove has served as GVC’s lead CRM …

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MGM-GVC appoints Matt Prevost as first marketing lead of Roar venture

MGM Resorts and GVC Holdings strategic US interactive joint venture ‘Roar Digital’ has confirmed the appointment of Matt Prevost as first Chief Marketing Officer (CMO), leading the venture’s customer engagement strategy. A seasoned industry executive, Prevost joins Roar following a four-year tenure as CMO of Coral Interactive in Gibraltar (2011-2015). While at Coral, he led digital marketing activity operations in …

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