Oddin.gg has confirmed the appointment of SaaS expert Richard Kidd as a strategic Senior Executive Advisor, to help the business elevate its commercial B2B capacities. Kidd is a 30-year executive, who has specialised in the sales and commercial development of new SaaS systems and platforms to help optimise business performance. As an executive advisor, Kidd will work with Oddin.gg sales …
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Richard Kidd, Bayes Esports: Developing the next generation of audience engagement
Esports is the next generation of audience engagement and entertainment modelling according to Richard Kidd, Head of Sales at Bayes Esports, as he explained why the industry must be prepared to embrace new opportunities. Speaking to SBC News, Kidd walked us through his background in digital marketing and advertising technology, noting that his experiences from outside of the esports industry …
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